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EA Taking Lessons From Launching BF4

Seeking Alpha transcribes the conference call conducted by EA following their latest financial reporting (thanks CVG). Saying there are lessons to be taken from the troubled launch of Battlefield 4, they plan on learning from this to launch future multiplatform titles like Titanfall, though it could be argued that they may have missed similar opportunities to take lessons from launching previous installments in the Battlefield series. Here's word from Patrick Söderlund:

I'll cover Battlefield 4, and I'll quickly touch on kind of what happened, what we've done and how we're learning from it? So on the first segment, the what happened part is when Battlefield 4 launched, it was a very complex game, launching on 2 entirely new console platforms, as well as current-gen and PC. We were pushing innovation heavily and we're delivering 60 frames per second gameplay for 64 players plus the ability to connect via mobile tablet as a commander into the product, coupled those with some very innovative features in the gameplay side. Based on our prelaunch testing, our beta performance, we were confident the game was ready when it was launched. Shortly after launch, however, we began hearing about problems from our player community, and the development team quickly began to address the situation. So what have we done since we encountered the problems is we were fortunate to have an architecture in place that allows us to adjust and update the game rapidly, and that's actually what we've done. We released multiple software updates across all platforms to resolve the primary issues and game stability has significantly increased. To the final point, which is how are we learning from this? The challenge that we've faced with Battlefield 4 were different from anything that we've seen before with other games. There were different issues that only manifest its scale in the post-launch live environment. We're taking multiple steps to evaluate what occurred and incorporate those learnings into our development process for future products, so we don't experience the same problems again. I would close on the fact that Battlefield 4 remains an amazing game with massive innovation, and we're confident that gamers will be logging on to play for a long time to come.

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13. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 10:16 InBlack
 
Justin wrote on Jan 29, 2014, 10:08:
The biggest mistake was Origin. Should have used Steam.

I would have probably bought BF4 at some point if they had gone with Steam. Im assuming that TItanfall will be using Origin? Ok, no sale unless its the best thing since sliced bread (which I seriously doubt).
 
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12. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 10:08 Justin
 
The biggest mistake was Origin. Should have used Steam.  
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11. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:50 Pigeon
 
So Titan is releasing on the Xbone, 360, and PC right? All windows based devices, so what are they going to blame when that turns out to be a buggy cluster fuck too? Maybe they'll admit they completely failed to do even a moderate job of testing because they were in such a hurry to push it out the door, because THE MONEY. Or they'll probably just find a way to blame the fans.  
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10. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:46 Malachii
 
I love this Battlefield. Only remaining issues for me are kill swapping and it not properly changing levels at times requiring a game restart.

We all know with the previous titles that even on one platform (PC) they were just as horribly buggy. So yes, the above is *mostly bullshit.

However, cmon... you HAVE to give them a little tiny piece of cookie because the scope of their release was grand and unless I'm wrong, the 1st AAA title to do so? (PC, PS4, XONE, 360, PS3, tablets for commander, battlelog app)

 
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9. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:41 Techie714 ©
 
nin wrote on Jan 29, 2014, 09:28:
"Come back, baby! Baby! I won't even hit you this time! Thing'll be different!


Baby?"



LOL! Nice
 
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8. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:39 InBlack
 
Translation:

*wall of text with a million excuses why its basically not EA's fault*


Ok...yeah. Great work guys its good to know that you really took those lessons to heart!
 
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7. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:36 Task
 
If EA were 100% honest with us...  
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6. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:36 SpectralMeat
 
Started reading that paragraph but then by the second sentence this whining puppy sound popped into my head started laughing and stopped reading.
Good luck EA, you'll need it.
 
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5. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:28 nin
 

"Come back, baby! Baby! I won't even hit you this time! Thing'll be different!


Baby?"


 
http://www.nin.com/pub/tension/
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4. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:28 Task
 
Originally a white background with black letters. So a Black Paragraph ;).  
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3. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:28 Verno
 
Translation: we launched the game way too early because of financial considerations and we're going to pretend we won't do it again.  
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2. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:26 deqer
 
I'm not even going to read that large yellow paragraph of bullshit, because I know it's all just bullshit.

EA been screwing with us sheeple for many years now, and it's just too late now for a yellow paragraph.
 
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1. Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 09:18 Shineyguy
 
I love BF4, but massive innovation? No, purely iterative. Commander is neat, but it's not innovative, you're just adding something back that's been missing for years. Battlescreen/Commander from tablets is cool, but that's doesn't effect stability of the game itself on other platforms.

And 2 entirely new consoles? Don't make me laugh, they're just x86! One based on Linux, the other on the Windows Kernel. How is that really new?!
 
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