"We are proposing small form-factor PCs to be a viable alternative to the
next-gen consoles. Enthusiast players want the ultimate games system and that is
the PC," NVIDIA sales manager Matt Wright
tells MCV. "The PC platform is far superior to any console when it comes to
gaming, plus you get all the extra functionality that a computer brings." He
elaborates, telling them doesn't have to be just about hardcore gaming: "We want
to make PC gaming as simple as possible and we think that it already becoming
much more relevant and appealing to casual gamers."