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NVIDIA: "No Longer Possible" for Consoles to Better PC Graphics

There's an NVIDIA Interview on PC PowerPlay Magazine titled "The Sky Isnít Falling," as it hears from NVIDIA's Tony Tamasi about graphics cards, who tells them: "Itís no longer possible for a console to be a better or more capable graphics platform than the PC." Surprisingly, he says one of the reasons for this is that the console giants don't have the cash to compete in this area:

By the time of the Xbox 360 and PS3, the consoles were on par with the PC. If you look inside those boxes, theyíre both powered by graphics technology by AMD or NVIDIA, because by that time all the graphics innovation was being done by PC graphics companies. NVIDIA spends 1.5 billion US dollars per year on research and development in graphics, every year, and in the course of a consoleís lifecycle weíll spend over 10 billion dollars into graphics research. Sony and Microsoft simply canít afford to spend that kind of money. They just donít have the investment capacity to match the PC guys; we can do it thanks to economy of scale, as we sell hundreds of millions of chips, year after year.

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35. Re: NVIDIA: Sep 24, 2013, 13:50 Cyant
 
1.5 billion in graphic research not 1.5 billion on generic R&D... learn to read.

Yes when it comes to graphic Nvidia and AMD are bigger than Sony and Microsoft. That is why they use AMD and Nvidia chips instead of Sony or Microsoft grapgic adapters... duh.
 
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    Date Subject Author
  1. Sep 24, 10:05 Re: NVIDIA: nin
  13. Sep 24, 11:19  Re: NVIDIA: ldonyo
  16. Sep 24, 11:40  Re: NVIDIA: Slick
  17. Sep 24, 11:57  Re: NVIDIA: HorrorScope
  25. Sep 24, 12:51   Re: NVIDIA: Hellbinder
  31. Sep 24, 13:23    Re: NVIDIA: saluk
  33. Sep 24, 13:33    Re: NVIDIA: jdreyer
  39. Sep 24, 14:52     Re: NVIDIA: Draugr
  52. Sep 24, 20:33     Re: NVIDIA: HorrorScope
  37. Sep 24, 14:06    Re: NVIDIA: btallas
  40. Sep 24, 14:59    Re: NVIDIA: Simon Says
  2. Sep 24, 10:11 Re: NVIDIA: MajorD
  43. Sep 24, 15:38  Re: NVIDIA: wtf_man
  3. Sep 24, 10:15 Re: NVIDIA: btallas
  4. Sep 24, 10:21  Re: NVIDIA: NKD
  6. Sep 24, 10:39   Re: NVIDIA: ForgedReality
  8. Sep 24, 10:45   Re: NVIDIA: Quinn
  10. Sep 24, 11:00  Re: NVIDIA: Techie714 ©
  5. Sep 24, 10:38 Re: NVIDIA: eRe4s3r
  7. Sep 24, 10:40  Re: NVIDIA: ForgedReality
  26. Sep 24, 12:52  Re: NVIDIA: InBlack
  42. Sep 24, 15:21   Re: NVIDIA: eRe4s3r
  44. Sep 24, 15:39  Re: NVIDIA: Yosemite Sam
  45. Sep 24, 16:22   Re: NVIDIA: Quboid
  66. Sep 25, 15:51    Re: NVIDIA: Prez
  50. Sep 24, 18:18   Re: NVIDIA: eRe4s3r
  9. Sep 24, 10:52 Re: NVIDIA: avianflu
  11. Sep 24, 11:01  Re: NVIDIA: Ludomancer
  12. Sep 24, 11:08   Re: NVIDIA: Shataan
  30. Sep 24, 13:21   Re: NVIDIA: jdreyer
  14. Sep 24, 11:20 Re: NVIDIA: Steele Johnson
  15. Sep 24, 11:24  Re: NVIDIA: nin
  19. Sep 24, 12:02   Re: NVIDIA: Steele Johnson
  18. Sep 24, 12:00 Re: NVIDIA: avianflu
  20. Sep 24, 12:07  Re: NVIDIA: nin
  22. Sep 24, 12:23   Re: NVIDIA: Beamer
  27. Sep 24, 12:54    Re: NVIDIA: Quboid
  32. Sep 24, 13:31     Re: NVIDIA: John
  36. Sep 24, 13:50     Re: NVIDIA: Beamer
  38. Sep 24, 14:34      Re: NVIDIA: jdreyer
  21. Sep 24, 12:16 Re: NVIDIA: McTurbo
  23. Sep 24, 12:35 Re: NVIDIA: avianflu
  24. Sep 24, 12:45 Re: NVIDIA: Hellbinder
>> 35. Sep 24, 13:50  Re: NVIDIA: Cyant
  28. Sep 24, 13:05 Re: NVIDIA: Acleacius
  29. Sep 24, 13:19 Re: NVIDIA: avianflu
  34. Sep 24, 13:34 Re: NVIDIA: Verno
  41. Sep 24, 15:12 Re: NVIDIA: DangerDog
  46. Sep 24, 16:33 Re: NVIDIA: Cutter
  48. Sep 24, 16:58  Re: NVIDIA: McTurbo
  49. Sep 24, 18:06   Re: NVIDIA: maximus0402
  51. Sep 24, 19:32   Re: NVIDIA: Nate
  53. Sep 24, 20:42  Re: NVIDIA: HorrorScope
  47. Sep 24, 16:48 Re: NVIDIA: TheEmissary
  54. Sep 24, 21:17 Re: NVIDIA: Rea1One
  57. Sep 24, 21:27  Re: NVIDIA: HorrorScope
  55. Sep 24, 21:19 Re: NVIDIA: maximus0402
  56. Sep 24, 21:23  Re: NVIDIA: HorrorScope
  58. Sep 24, 21:31   Re: NVIDIA: maximus0402
  59. Sep 24, 21:39    Re: NVIDIA: HorrorScope
  60. Sep 25, 00:14    Re: NVIDIA: Suppa7
  61. Sep 25, 06:06    Re: NVIDIA: yuastnav
  62. Sep 25, 10:56 Re: NVIDIA: Hellbinder
  63. Sep 25, 11:07  Re: NVIDIA: nin
  64. Sep 25, 14:55  Re: NVIDIA: saluk
  65. Sep 25, 15:10  Re: NVIDIA: HorrorScope
  67. Sep 25, 16:05 Re: NVIDIA: Creston
  68. Sep 25, 18:36 Re: NVIDIA: UnderLord
  69. Sep 25, 18:40 Re: NVIDIA: UnderLord
  70. Sep 25, 18:44 Re: NVIDIA: UnderLord
  71. Sep 25, 19:43 Re: NVIDIA: UnderLord
  72. Sep 26, 07:48 Re: NVIDIA: Quinn
  73. Sep 26, 14:42 Re: NVIDIA: Xero


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