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Hearthstone: Heroes of Warcraft Announced

Blizzard Entertainment announces their promised PAX East reveal is Hearthstone: Heroes of Warcraft, a free-to-play virtual card-based game with cross-platform support for Windows, OS X, and iPad. The game is being shown off this weekend to PAX East attendees, and they say that beta testing will begin "soon." Here's word:

Boston, Mass.—March 22, 2013—Pull up a chair across from an old friend at the tavern table and prepare for a few rounds of lively card-vs.-card warfare. Blizzard Entertainment, Inc. laid its virtual cards on the table today with the unveiling of Hearthstone™: Heroes of Warcraft™, a new cross-platform free-to-play game for Windows®, Macintosh®, and iPad®.

In Hearthstone, players build card decks centered around one of nine iconic Warcraft® character classes and duel each other for fun, glory, and the chance to win awesome new cards. PAX East attendees are able to go hands-on with Hearthstone this weekend, and Blizzard will begin beta testing for the game very soon—no, seriously.

“We’ve always loved collectible card games at Blizzard, so it’s been exciting to bring everything we love about the genre to life in Hearthstone,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re putting a lot of focus into creating a fun new game that’s easy to pick up and play, but also has a lot of depth. We can’t wait to share it with everyone.”

Deceptively simple in design but epically engaging, Hearthstone will be instantly accessible to players regardless of their familiarity with Warcraft or collectible card games. Whether players prefer to wield magic or arms in battle, strike from the shadows or head on—or have never given any of that much thought—they’ll be able to jump right in, create a deck, and get in on the card-slinging action.

In addition to honing their skills in practice matches against the computer and taking on their buddies via their Battle.net® friends list, players can challenge each other in two competitive game modes. “Play Mode” features traditional head-to-head battles, with players facing off for a chance to increase their medal ranking and earn card packs along the way. And for a different type of challenge, players can enter “The Forge,” where they start each match by building a deck from a new set of cards, and then use that deck to duel other Forge participants. Aside from winning new cards, players will be able to round out their collections by purchasing new card packs or disenchanting some of their existing cards to craft the ones they’re missing.

With hundreds of cards to choose from, featuring a wide range of colorful Warcraft spells, weapons, and characters, players will have limitless possibilities for developing and fine-tuning their deck-building strategies. Further details about Hearthstone: Heroes of Warcraft will be announced as development progresses. To learn more about the game, stay tuned to http://www.PlayHearthstone.com. With multiple games in development, Blizzard Entertainment has numerous positions currently available—visit http://jobs.blizzard.com for more information and to learn how to apply.

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14 Replies. 1 pages. Viewing page 1.
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14. Re: Hearthstone: Heroes of Warcraft Announced Mar 27, 2013, 09:05 RollinThundr
 
Cutter wrote on Mar 23, 2013, 03:08:
Yifes wrote on Mar 23, 2013, 00:34:
Cutter wrote on Mar 22, 2013, 21:45:
There is absolutely no doubt in anyone's mind that's why they chose this. Free my ass. Money is the one and only thing Actiblizz cares about.

Rolleyes

That's all that any company cares about.

Rolleyes

You couldn't be any further off the mark. There are plenty of good companies out there.


Businesses exist to make money, that's how the real world works.
 
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13. Re: Hearthstone: Heroes of Warcraft Announced Mar 24, 2013, 16:44 Yifes
 
Cutter wrote on Mar 23, 2013, 03:08:
Rolleyes

You couldn't be any further off the mark. There are plenty of good companies out there.


So naive, like a little child. Capitalism has no place for "good" companies. It's like evolution, all this environment breeds is companies that make money.

Good will, brand loyalty, all that has a value on the balance sheet. It's all so people like you can feel better spending your money on a "good" company and helping their bottom line.
 
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12. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 13:14 Alamar
 
Dammit Blue... Hurry up and post today's news so we can bash Blizzard some more for making PS3 Diablo 3 offline...

-Alamar
 
Avatar 22996
 
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11. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 08:14 commonperson
 
Agent.X7 wrote on Mar 23, 2013, 00:25:
I actually think it looks interesting. If they could find a way to tie it into people's accounts and let them win stuff for other Blizz games, that'd be cool too.

There's a reasonable chance of that, I do find it neat it will be playable in game. The existing WoW CTCG you would get "loot" that you could enter a pin and would get the gear or mount in game. Generally it was cosmetic but they've done it in the past so they may again.
 
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10. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 08:12 commonperson
 
I'm betting Upper Deck is none too pleased about this. I'm guessing they would have liked their game based on the license tied in to this (and probably the entire buy card get it in game model to shore up their sales). Not shocked though, their game sucked and I only bought boosters ocassionally after giving it a try due to "rare ingame loot" drops back when I played WoW and haven't touched it since.  
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9. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 07:49 LanikTnt
 
They should have called it: Blizzards of the Coast  
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8. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 03:25 El Pit
 
Buy and sell the aces in our RMAH! ActiBlizz: where we know what gamers shareholders want!  
Consoles? I owned two: a Pong clone and an Atari 2600. And that's it.
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7. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 03:08 Cutter
 
Yifes wrote on Mar 23, 2013, 00:34:
Cutter wrote on Mar 22, 2013, 21:45:
There is absolutely no doubt in anyone's mind that's why they chose this. Free my ass. Money is the one and only thing Actiblizz cares about.

Rolleyes

That's all that any company cares about.

Rolleyes

You couldn't be any further off the mark. There are plenty of good companies out there.

 
Avatar 25394
 
"Bye weeks? Bronko Nagurski didn't get no bye weeks, and now he's dead… Well, maybe they're a good thing." - Moe
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6. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 00:34 Yifes
 
Cutter wrote on Mar 22, 2013, 21:45:
There is absolutely no doubt in anyone's mind that's why they chose this. Free my ass. Money is the one and only thing Actiblizz cares about.

Rolleyes

That's all that any company cares about.
 
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5. Re: Hearthstone: Heroes of Warcraft Announced Mar 23, 2013, 00:25 Agent.X7
 
I actually think it looks interesting. If they could find a way to tie it into people's accounts and let them win stuff for other Blizz games, that'd be cool too.  
Avatar 23400
 
Origin - JStarX7
STEAM - Agent.X7
PSN - JStar_X7
Xbox Live - Agent X7
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4. Re: Hearthstone: Heroes of Warcraft Announced Mar 22, 2013, 22:08 shinchan0s
 
If I still played Magic, I'd probably stick to Magic. Then again, I'm pretty sure Blizz is targeting younger gamers. Hell, I remember when Pokemon overtook Magic at tournaments in the local comic book store. Dark times.

Also, the name Hearthstone sucks.
 
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3. Re: Now you see that evil will always triumph.. because good is dumb Mar 22, 2013, 22:00 Jack9
 
> Blizzard may be into another gold mine here.

? The freemium mobile game is an existing known goldmine. The problem is so many people enter the fray and so few succeed. Clash of Clans has dominated where Fatal Frontier flounders. The successful Freemiums don't restrict themselves to existing IP because it forces metaphorical contortions to explain game mechanics and concessions to IP holders. The innovations come from gameplay derived from original concepts that are able to capitalize on intense, but hard to recognize, social relationships people have and develop incidentally. Blizz has always done social mechanics as an afterthought, and only the lowest hanging fruit.

ActiBlizz already tried the collectible aspect and it didn't meet with the high expectations. There are a number of reasons I can see, in hindsight. The CCG is a muddled attempt to emulate the WoW universe, the game competes with WoW, and gameshops where CCGs flourish have been decimated by online offerings. The high quality of the cards and mechanics/rules had nothing to do with it and they have decided to try again.

I expect this game to run the same course as the WoWTCG. The PR bit about using new development processes and smaller teams tells us this was an experiment they can afford to let fail. Good luck though.
 
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2. Re: Hearthstone: Heroes of Warcraft Announced Mar 22, 2013, 21:45 Cutter
 
ASeven wrote on Mar 22, 2013, 21:43:
Interesting choice for a game though knowing some Magic players I know the collectible card game genre is as addicting as crack. Blizzard may be into another gold mine here.

There is absolutely no doubt in anyone's mind that's why they chose this. Free my ass. Money is the one and only thing Actiblizz cares about.
 
Avatar 25394
 
"Bye weeks? Bronko Nagurski didn't get no bye weeks, and now he's dead… Well, maybe they're a good thing." - Moe
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1. Re: Hearthstone: Heroes of Warcraft Announced Mar 22, 2013, 21:43 ASeven
 
Interesting choice for a game though knowing some Magic players I know the collectible card game genre is as addicting as crack. Blizzard may be into another gold mine here.  
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14 Replies. 1 pages. Viewing page 1.
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