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Op Ed

Cliffski's Blog - The psychological value of ownership, and how free to play games use it.
Free to play works because it doesn’t ask you to value the game until you already feel you own it. How much would you pay for farmville to buy it outright? maybe $5? But play the game for free for a month, build up your farm, invest it, and then hit a plateau in the game where you really need to buy coins to continue…. and suddenly YOUR game is worth a lot more than $5. You value the game you already own very highly, and so buying add-ons for it is just common sense. I suspect this is why DLC works so well, and sells so well. You have already made a commitment to valuing the game, by investing your time. Only a fool could try to rationalize NOT spending money on it now…

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3. Re: Op Ed Feb 11, 2013, 21:45 Optional Nickname!
 
"Only a fool could try to rationalize NOT spending money on it [a game you paid nothing for] now…"

Very well Cliffski, now please make all of your Gratutious game titles a real gratuity and offer them for free.

Only a fool wouldn't give away his games for free, according to your 'logic'.

 
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2. Re: Op Ed Feb 11, 2013, 21:13 Sepharo
 
Let's just get this out of the way early this time.

cliffski = Independent game devloper Cliff Harris
CliffyB = Former Epic design director Cliff Bleszinski

This is an article by the former.
 
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1. Re: Op Ed Feb 11, 2013, 21:09 Fletch
 
Still working to turn gamers into even bigger wallets to pick, eh Bliffski? I avoid FTP like the plague. I'll happily buy the game if it's good, but not piecemeal. Only a fool could rationalize that only fools won't buy it (or not wait for the heavily discounted complete package deal during the Dec. Steam Sale).  
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