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THQ Postmortem

MCV outlines what they call "the full story" of the collapse of THQ, the game publisher/developer that was just broken up due to bankruptcy. They hear from Jason Rubin, who served as president of the company during efforts to put it back on course, and he is frank in saying the made "massive mistakes," and that: "There are certainly things to be said about challenges in the mid-tier triple-A publishing business, but I don't think that conflating it with THQ's experience is helpful." Here's a bit of his take on what went wrong:

Unfortunately, the mistakes that were made long before I joined, like the incredible losses attached to uDraw, massive wasted capital in the unpublished MMO that was cancelled, sticking with children's and casual titles far after mobile and tablets had killed the business, bad, late, or otherwise inferior titles like Homefront, and a generally haphazard and inefficient approach to deal making, left the company with too much negative hanging on its books.

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34 Replies. 2 pages. Viewing page 2.
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14. Re: THQ Postmortem Feb 1, 2013, 00:31 Beelzebud
 
+1 for taking an honest assessment of their failures, and not going straight to blaming piracy.  
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13. Re: THQ Postmortem Jan 31, 2013, 23:27 nin
 
Frijoles wrote on Jan 31, 2013, 23:21:
nin wrote on Jan 31, 2013, 22:48:
zombiefan wrote on Jan 31, 2013, 22:35:
THQ :: Sarah Palin

Oh, please explain, I can't wait to hear this...


He cheers their death in every THQ thread, but never responds when asked why. I've come to expect it. Given his hate, I assume THQ did bad things to his loved ones.



You mean like real world testing of the Saint's Row 3 Dildo Bat?

 
http://store.nin.com/index.php?cPath=10
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12. Re: THQ Postmortem Jan 31, 2013, 23:21 Frijoles
 
nin wrote on Jan 31, 2013, 22:48:
zombiefan wrote on Jan 31, 2013, 22:35:
THQ :: Sarah Palin

Oh, please explain, I can't wait to hear this...


He cheers their death in every THQ thread, but never responds when asked why. I've come to expect it. Given his hate, I assume THQ did bad things to his loved ones.
 
Avatar 6700
 
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11. Re: THQ Postmortem Jan 31, 2013, 22:56 killer_roach
 
Dev wrote on Jan 31, 2013, 22:51:
killer_roach wrote on Jan 31, 2013, 22:03:
I think EA hate is largely irrational (since I have no love lost for any of the major publishers), but the fact remains that there's a lot of mismanaged firms in the industry that continue soldiering on.
I disagree. There's a LOT of stuff EA has done in the past, and continues to do, that makes them one of the worst. I think a lot of the EA hate is based on personal experience with them.

Activision and Ubisoft say hi. The fact that everybody goes after EA seems to excuse these companies' egregious behavior.
 
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10. Re: THQ Postmortem Jan 31, 2013, 22:51 Dev
 
killer_roach wrote on Jan 31, 2013, 22:03:
I think EA hate is largely irrational (since I have no love lost for any of the major publishers), but the fact remains that there's a lot of mismanaged firms in the industry that continue soldiering on.
I disagree. There's a LOT of stuff EA has done in the past, and continues to do, that makes them one of the worst. I think a lot of the EA hate is based on personal experience with them.
 
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9. Re: THQ Postmortem Jan 31, 2013, 22:50 netnerd85
 
Dev wrote on Jan 31, 2013, 21:36:
Beamer wrote on Jan 31, 2013, 21:22:
Yeah, I was saying that whenever people cheered THQ burning.
I get EA hate. I myself have an extreme dislike for them.

But I still don't get the THQ hate.
Indeed, there is a lot of irrational hate on the net though.
 
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8. Re: THQ Postmortem Jan 31, 2013, 22:48 nin
 
zombiefan wrote on Jan 31, 2013, 22:35:
THQ :: Sarah Palin

Oh, please explain, I can't wait to hear this...

 
http://store.nin.com/index.php?cPath=10
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7. Re: THQ Postmortem Jan 31, 2013, 22:35 zombiefan
 
THQ :: Sarah Palin

Just go away already. Do not pass Go, do not collect $200.
 
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6. Re: THQ Postmortem Jan 31, 2013, 22:03 killer_roach
 
Dev wrote on Jan 31, 2013, 21:36:
Beamer wrote on Jan 31, 2013, 21:22:
Yeah, I was saying that whenever people cheered THQ burning.
I get EA hate. I myself have an extreme dislike for them.

But I still don't get the THQ hate.

I think EA hate is largely irrational (since I have no love lost for any of the major publishers), but the fact remains that there's a lot of mismanaged firms in the industry that continue soldiering on.

At least THQ, mismanagement aside, put out a handful of decent games and largely didn't insult the intelligence of their customers.
 
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5. Re: THQ Postmortem Jan 31, 2013, 22:02 Rhino
 
Dev wrote on Jan 31, 2013, 21:36:
Beamer wrote on Jan 31, 2013, 21:22:
Yeah, I was saying that whenever people cheered THQ burning.
I get EA hate. I myself have an extreme dislike for them.

But I still don't get the THQ hate.

I get the impression that it has more to do with their franchises not necessarily being top of the line, along the same vein of the common thought that anything with a review score less than 80% is crap. I don't agree with this, of course. Certainly not the level of hate that is sometimes exhibited. Disinterest I could understand; but hate seems silly.
 
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4. Re: THQ Postmortem Jan 31, 2013, 21:36 Dev
 
Beamer wrote on Jan 31, 2013, 21:22:
Yeah, I was saying that whenever people cheered THQ burning.
I get EA hate. I myself have an extreme dislike for them.

But I still don't get the THQ hate.
 
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3. Re: THQ Postmortem Jan 31, 2013, 21:22 Beamer
 
Yeah, I was saying that whenever people cheered THQ burning.

Rubin is a great guy. He would have done a great job fostering talent. Make him CEO and give him a bean-counting COO, one that can be the devil on his shoulder but can't make decisions over him, and you'd have a well run company putting out solid games.
 
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2. Re: THQ Postmortem Jan 31, 2013, 21:21 Redmask
 
nin wrote on Jan 31, 2013, 20:08:
It's a shame Rubin didn't get much of a chance to save things. He seems like a decent guy, and I think under better circumstances, he would have been great in the role.


I agree, I think he would have done a great job, he seems like he really recognized the weaknesses and strengths of the business more than your average suit.
 
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1. Re: THQ Postmortem Jan 31, 2013, 20:08 nin
 

It's a shame Rubin didn't get much of a chance to save things. He seems like a decent guy, and I think under better circumstances, he would have been great in the role.

 
http://store.nin.com/index.php?cPath=10
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