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SEGA On Their Relic Acquisition

Here's SEGA's official statement about their acquisition of THQ Canada, the developer usually referred to by their maiden name, Relic Entertainment:

SEGA Corporation (Headquarters: Tokyo, President, Representative Director, and Chief Operating Officer: Naoya Tsurumi, “SEGA”) acquired all of shares of THQ Canada Inc. (Headquarters: Vancouver, Canada, “THQ Canada”) and some IPs owned by THQ Inc., a parent company of THQ Canada on January 24, 2013 in order to further reinforce PC game development capabilities in the U.S. and European regions. THQ Canada has developed million-seller franchise titles such as “Warhammer 40k Dawn of War” and “Company of Heroes” under the brand of Relic Entertainment Studio.

Relic Entertainment was established in 1997 and acquired by THQ Canada in 2004. THQ Canada have been known familiarly as Relic Entertainment since the acquisition and provided a number of high quality games equipped with graphics equal in quality to movies and rich strategic game features mainly for the PC market in the U.S. and European regions. THQ Canada provides several million seller franchise titles, and its representative products include the “Warhammer 40k Dawn of War” series. As a series Warhammer 40k Dawn of War has sold more than 7 million copies worldwide, whilst the “Company of Heroes” series, a real time strategy game based on the modern history of warfare from World War II and after, has sold more than 4 million copies worldwide.

"We are thrilled to have Relic Entertainment join the SEGA family. The acquisition is a strategic fit and a critical step in growing our business," John Cheng, President and CFO, SEGA of America said. "They are a well-respected studio with a reputation for making creative and innovative games and we look forward to seeing what great things we can create together over the coming years.”

SEGA already owns three development companies in the U.S. and Europe, and is progressing to support compatibility with the rapidly expanding online games field, such as PC online games, smartphone games and social games. As a result of the THQ Canada acquisition, SEGA will further advance the provision of various appealing entertainment contents by utilizing THQ Canada’s high-end content development capabilities and accumulated development know-how, and increase SEGA’s presence in the PC online game market.

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13. Re: SEGA On Their Relic Acquisition Jan 26, 2013, 09:03 panbient
 
Whiskers wrote on Jan 24, 2013, 21:55:
If Relic is allowed to keep their Warhammer 40k license then Sega now holds all Warhammer licenses I think. Creative Assembly was just given the rights to do a Warhammer fantasy game.

Pretty sure the license goes back to Games Workshop and become open to negotiation. Considering Sega already acquired the rights to make a WH Fantasy Battle recently and the successful working relationship Relic had with GW I can't see reacquiring the 40k license to be a huge challenge.

Really curious about the Homeworld IP. Heard quite a few different claims over the last few days. Most concerning is that it's still somehow owned by Vivendi though that also deals with legalese semantics like 'right to use' the IP vs. 'ownership of' the IP as spoken (or misspoken) by a PR person years ago. So who really knows?
 
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12. Re: SEGA On Their Relic Acquisition Jan 25, 2013, 09:23 Kajetan
 
Ozmodan wrote on Jan 25, 2013, 09:02:
Idiots, did not pick up the homeworld IP, what were they thinking.
They were thinking: Gee, let's wait till next week, when all the older IP's and the back catalogue are for sale!

This comment was edited on Jan 25, 2013, 09:53.
 
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11. Re: SEGA On Their Relic Acquisition Jan 25, 2013, 09:02 Ozmodan
 
Idiots, did not pick up the homeworld IP, what were they thinking.  
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10. Re: SEGA On Their Relic Acquisition Jan 25, 2013, 04:53 InBlack
 
Kajetan wrote on Jan 25, 2013, 04:19:
InBlack wrote on Jan 25, 2013, 04:01:
No word on the WH40K MMO, guess that was vaporvare eh?
The MMO was officialy cancelled. There were plans to rebuild the game as a SP title, but the studio behind this project found no buyer and will be closed. So ... no vaporware, but probably a final exterminatus on this project.

Thanks for the info!
 
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I have a nifty blue line!
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9. Re: SEGA On Their Relic Acquisition Jan 25, 2013, 04:19 Kajetan
 
InBlack wrote on Jan 25, 2013, 04:01:
No word on the WH40K MMO, guess that was vaporvare eh?
The MMO was officialy cancelled. There were plans to rebuild the game as a SP title, but the studio behind this project found no buyer and will be closed. So ... no vaporware, but probably a final exterminatus on this project.
 
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8. Re: SEGA On Their Relic Acquisition Jan 25, 2013, 04:01 InBlack
 
No word on the WH40K MMO, guess that was vaporvare eh?  
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I have a nifty blue line!
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7. Re: SEGA On Their Relic Acquisition Jan 25, 2013, 01:30 Kajetan
 
Whiskers wrote on Jan 24, 2013, 21:55:
If Relic is allowed to keep their Warhammer 40k license ...
As far as i know, Relic owns no W40K licence. THQ had the rights to make those games.
 
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6. Re: SEGA On Their Relic Acquisition Jan 24, 2013, 23:05 entr0py
 
Whiskers wrote on Jan 24, 2013, 21:55:
If Relic is allowed to keep their Warhammer 40k license then Sega now holds all Warhammer licenses I think. Creative Assembly was just given the rights to do a Warhammer fantasy game.

I think it's only the 40k setting that had an exclusive publishing deal. It seems like the Warhammer fantasy setting is just licensed per-game to whoever wants it. That's cool though, Creative Assembly is a good match for Warhammer fantasy.

http://en.wikipedia.org/wiki/List_of_Games_Workshop_video_games
 
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5. Re: SEGA On Their Relic Acquisition Jan 24, 2013, 22:36 sauron
 
The language in the release is conservative but in suitspeak terms it's really positive - ie if the lawyers at Sega were regular people, they'd be leaping out of their boots.

Great purchase, cheap deal, no downside. They'll make a ton of money and get a big bonus this year. All they have to do now is what suits do best - drink martinis and nothing else.
 
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Kittens!
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4. Re: SEGA On Their Relic Acquisition Jan 24, 2013, 22:00 jdreyer
 
Creative Assembly had a bit of a rough patch after being acquired by Sega in 2005, but they've been doing what they do best lately: make great strategy games for the PC (Shogun II). Hopefully Sega apply those lessons learned to Relic and facilitate instead of meddle.  
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"Microsoft is the absent minded parent of PC gaming" - Verno
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3. Re: SEGA On Their Relic Acquisition Jan 24, 2013, 21:55 Whiskers
 
If Relic is allowed to keep their Warhammer 40k license then Sega now holds all Warhammer licenses I think. Creative Assembly was just given the rights to do a Warhammer fantasy game.  
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2. Re: SEGA On Their Relic Acquisition Jan 24, 2013, 21:41 Panickd
 
Relic is almost (or entirely) exclusively a PC gaming developer. Why would SEGA buy them and expect them to make iOS games?

I had no faith at all in Disney right up until they acquired Pixar and just let them be. Then they acquired Marvel and just let them do what they were doing and that gives me hope for their Lucasfilm acquisition.

So hopefully SEGA didn't buy Relic to turn them into something they're not. I assume, and hope, SEGA is smarter than that.
 
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1. Re: SEGA On Their Relic Acquisition Jan 24, 2013, 20:56 Stimpack
 
Just don't force them to make iOS games.  
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