nin wrote on Jan 23, 2013, 09:30:
Report: Next Xbox to simply be named 'Xbox'.
I see MS Marketing hasn't lost it's touch...
Its consistent incompetence at work. MS branding policy is one of the worst i've ever seen. They throw away well established brand names for some shit they throw away a few years later, only to be replaced by some other mumbojumbo no one cares about. And now they just name the third console like the first, because ... well, because they can.
I suspected the next name would be XBOX 8, but MS proved me wrong