jacobvandy wrote on Nov 26, 2012, 14:20:
You bet your ass 2K wanted multiplayer in this... they don't care if it sucked in BioShock 2, it was an extra selling point for them that brought in at least some players that may not have been interested otherwise, plus it's easy to churn out little maps for DLC.
Absolutely. Having that box checked on the back of the packaging is surprisingly meaningful. Lots, and I mean lots, of gamers won't buy without multiplayer.
It isn't so much about dudebro ignorance, though that's there, as it is about bang for the buck. A single player game, outside of open world games like Skyrim, is 8-20 hours. A multiplayer game is endless. If you're only going to buy one game this month, it makes sense to get the game that will last you the entire month. Or two months. Whatever your budget is.
But, the flip side, that buyer is better off buying a great SP game than a less than great SP game with tacked-on MP that no one plays and he won't last very long with.