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Amnesia Postmortem - Piracy? "Screw It"

The Frictional Games Blog has a postmortem on Amnesia: Dark Descent, the horror game that was first released a little over two years ago (thanks Joao). They explain why they can only estimate how many copies they've sold at around a million, and how they are still managing to sell about 10,000 copies per month. They estimate the game cost $360K to make, and has since earned ten times that amount, prompting them to offer this perspective on piracy: "It has been over a year since we even thought about piracy. With sales as good as above we cannot really see this as an issue worth more than two lines in this post, so screw it."

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48. Re: Amnesia Postmortem - Piracy? Sep 15, 2012, 18:57 jdreyer
 
Verno wrote on Sep 14, 2012, 09:08:
jdreyer wrote on Sep 14, 2012, 04:52:
The truth is that we're seeing publishers taking actions that are drastically changing the face of PC gaming in response to piracy. If piracy were truly irrelevant, they wouldn't bother with these radical changes.

I have to disagree here, I think you make a good point but you're on the wrong track with it. Piracy is just a bogeyman, the real reason is far more mundane. It's all about control, not piracy. They want to be able to sunset this software as they see fit, have a direct hand in the distribution and they want an ongoing revenue stream in the form of DLC content. They want you getting BF4 next year and BF5 the following year, they don't want people playing Desert Combat Free Mod for 2 years. Hell in the case of BF they are scared to death of people even making their own MAPS, let alone mods.

Longevity doesn't mean anything to them if they can't monetize it, they have built these massive organizations filled with marketing types, middle management and etc that require a more consistent cash flow to stay viable.

Yeah, that's true. It's not piracy exclusively, or even mostly. But it is a factor.
 
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47. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 20:27 CJ_Parker
 
Cool. I'll download their next game for free then instead of buying it. Thanks for the free pass, guys!

 
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46. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 15:49 Zoom
 
Yeah actually with over 1 million copies they are in AAA territory already. Please guys continue doing games with such a strong artistic direction, and try not to fall into the trap of dumbing down stuff like other "AAA" game companies tend to do.  
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45. Re: Amnesia Postmortem - Piracy? "Screw It" Sep 14, 2012, 14:11 Creston
 
"AAA" devs and publishers: "We sold 3 million copies, but without piracy, we would have sold 30 million!!!"

People with common sense: "Holy shit, we've sold a MILLION fucking copies! Partaaaaaaay!"
Random dipshit: "But what about piracy?!!!"
People with common sense: *popping the bubbly while snorting coke off 19 year old hot blonde's ass* "WOOOOOOOOOOOO!"

Ergo, Latin, fuck Cevat Yerli and all publishers.

Creston
 
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44. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 13:45 John
 
Yeah, they should at least accept Paypal as well.  
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43. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 13:23 eRe4s3r
 
Maybe if Kickstarter wouldn't just accept Amazon Payments we could though. There are a lot of International developers that do not need 200 million $ to make a good and large game.  
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42. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 13:19 Porn-O-Matic
 
This post by Frictional Games should not be misinterpreted to mean that piracy isn't a problem, because it IS. Only common criminals, petty thieves, and complete fucking idiots would think it's not.

For the record, my Steam copy of Amnesia is BOUGHT AND PAID FOR!
 
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41. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 10:32 Prez
 
VERNO Wrote:

Piracy is just a bogeyman, the real reason is far more mundane. It's all about control, not piracy.

In most cases I think you are 100% correct (your use of Battlefield 3 is the consummate illustration of the point) but, I don't know... I just get the feeling when I hear them whine like babies that Yerli Crevat and Yves Guillemot really are naive/stupid/blinded enough to actually believe the utter bullshit they spew when they whine and cry about piracy. I can't help but think of Yerli Crevat with his 20:1 piracy-to-sales ratio he quoted when announcing Crysis was a "disappointment" when it sold 1 million units (a supremely technically prohibitive PC exclusive sells a million copies and he's "disappointed"), indicating he at least believed that the majority of those pirated versions were lost sales - yeah without the filthy pirates you would have sold 15 or 20 million units. Idiot. After that, I never miss a chance to insult the whiny little disillusioned prick. Guillemot just comes across as so clueless and retarded in the way he views piracy that he just seems pathetic.

This comment was edited on Sep 14, 2012, 10:42.
 
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40. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 10:27 Mr. Tact
 
Kajetan wrote on Sep 14, 2012, 09:43:
Its a company structure which evolved during the days of near limitless, two digit revenue growth each year.
This is something I have never understood about the current "business model" in general. It never seems to be enough to make a consistent return on investment. If you make an 8% return on investment every year but your sales and profits stay flat it's considered failing -- even though you are making 8%! It's crazy.
 
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39. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 10:16 John
 
ASeven wrote on Sep 14, 2012, 09:30:
A machine for pigs.

That's it! Even the name sounds twisted so I hope the game will be too.
 
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38. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 10:01 Kajetan
 
InBlack wrote on Sep 14, 2012, 09:58:
Capitalism as we know it is blind to closed systems, which is why we have these meltdowns from time to time.
Yep. There is no thing as a "stable" capitalism. Debt is the fuel that drives the motor until the point where debt no longer generates growth because the debitors are no langer able or willing to pay back at least some of their debt. The system or parts of the system will crash, it will reboot itself until the next time or until we stupid humans invent something better
 
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37. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 09:58 InBlack
 
Kajetan wrote on Sep 14, 2012, 09:43:
Verno wrote on Sep 14, 2012, 09:08:
Longevity doesn't mean anything to them if they can't monetize it, they have built these massive organizations filled with marketing types, middle management and etc that require a more consistent cash flow to stay viable.
Its a company structure which evolved during the days of near limitless, two digit revenue growth each year. Whatever they were doing, people spend more and more money on games.

Now, facing a market saturation so dense that even the start of the next console generation isnt seen as THE saviour anymore, they start to panic. The majors have grown too big, they cannot survive in a video game market which is still highly profitable, but doesnt have the growth of former years. They are publicly traded companies. Making a decent profit isnt enough, they HAVE TO GROW!!!

Ahhhh we come to the truth at last. Well said...growth in a finite closed system cannot be infinitely sustained. Capitalism as we know it is blind to closed systems, which is why we have these meltdowns from time to time.
 
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36. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 09:43 Kajetan
 
Verno wrote on Sep 14, 2012, 09:08:
Longevity doesn't mean anything to them if they can't monetize it, they have built these massive organizations filled with marketing types, middle management and etc that require a more consistent cash flow to stay viable.
Its a company structure which evolved during the days of near limitless, two digit revenue growth each year. Whatever they were doing, people spend more and more money on games.

Now, facing a market saturation so dense that even the start of the next console generation isnt seen as THE saviour anymore, they start to panic. The majors have grown too big, they cannot survive in a video game market which is still highly profitable, but doesnt have the growth of former years. They are publicly traded companies. Making a decent profit isnt enough, they HAVE TO GROW!!!
 
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35. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 09:30 ASeven
 
John wrote on Sep 14, 2012, 09:20:
Good for them. I'm already looking forward to their next game.. some kind of pig machine or something? What's it called? Anyways, I saw the trailer and it looks pretty creepy.

A machine for pigs.
 
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34. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 09:20 John
 
Good for them. I'm already looking forward to their next game.. some kind of pig machine or something? What's it called? Anyways, I saw the trailer and it looks pretty creepy.  
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33. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 09:11 nin
 
Kajetan wrote on Sep 14, 2012, 07:02:
Prez wrote on Sep 13, 2012, 20:52:
Obviously they need to learn from the best in the industry who know better, like Yves Guillemot.
I prefer Cevat Yerli

Yeah, he pretty much wins for "biggest crybaby"...

 
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32. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 09:08 Verno
 
jdreyer wrote on Sep 14, 2012, 04:52:
The truth is that we're seeing publishers taking actions that are drastically changing the face of PC gaming in response to piracy. If piracy were truly irrelevant, they wouldn't bother with these radical changes.

I have to disagree here, I think you make a good point but you're on the wrong track with it. Piracy is just a bogeyman, the real reason is far more mundane. It's all about control, not piracy. They want to be able to sunset this software as they see fit, have a direct hand in the distribution and they want an ongoing revenue stream in the form of DLC content. They want you getting BF4 next year and BF5 the following year, they don't want people playing Desert Combat Free Mod for 2 years. Hell in the case of BF they are scared to death of people even making their own MAPS, let alone mods.

Longevity doesn't mean anything to them if they can't monetize it, they have built these massive organizations filled with marketing types, middle management and etc that require a more consistent cash flow to stay viable.
 
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Watching: The Fall, The Walking Dead, Leon
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31. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 07:06 Kajetan
 
Darks wrote on Sep 13, 2012, 21:38:
Its been said thousands of times, you make a great game and it will sell. make a shitty game and it will be pirated.
EVERY game will be pirated. But good games (in the ey of the customer) are being bought, regardless of being also heavily pirated. The download charts and the sales charts are often very similar with popular games on top.

There was only one exception when "Alan Wake" was released on the 360. Heavily pirated, but abysmal sales.
 
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30. Re: Amnesia Postmortem - Piracy? Sep 14, 2012, 07:03 Overon
 
Well, they certainly know what to say to please PC gamers now don't they?  
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29. Re: Amnesia Postmortem - Piracy? "Screw It" Sep 14, 2012, 07:02 Kajetan
 
Prez wrote on Sep 13, 2012, 20:52:
Obviously they need to learn from the best in the industry who know better, like Yves Guillemot.
I prefer Cevat Yerli
 
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