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Ubisoft: PC Piracy Rate 93-95%

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

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84. Re: Ubisoft: PC Piracy Rate 93-95% Aug 22, 2012, 14:30 Beamer
 
Verno wrote on Aug 22, 2012, 14:10:
Did they really think they were going to sell $60 games in China to begin with?

Of course not, but they want some compensation, even if it's just $7-$10.

But they're also reluctant to do that in these days, anyway. With everything going digital, charging drastically different prices in markets ends up being problematic, as you get too many companies popping up that do grey market key sales (which are logistically simple to do.)

Bottom line - no one is being creative and instead rushing to f2p.
 
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