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BioWare on the Importance of Day One DLC

There's an interesting quote on Joystiq from a GDC Europe talk by BioWare director of online development Fernando Melo, who says that a majority of the profit they saw from Dragon Age DLC was from sales of day-one DLC packs Stone Prisoner and Warden's Keep, saying this accounted for 53% of their DLC income from the game (thanks nin). Word is:

This figure accounts for those who bought Stone Prisoner for $15 in a used copy of Origins, and those who purchased Warden's Keep for $7 outside of its inclusion in the Digital Deluxe Edition. Since these two DLC packs, Dragon Age: Origins has had seven additional iterations of downloadable content, which account for less than half of the total DLC revenue from Origins.

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4. Re: BioWare on the Importance of Day One DLC Aug 14, 2012, 11:57 Panickd
 
Dev wrote on Aug 14, 2012, 11:41:
And likely this is a sizable amount of the profit on the game itself too. Even at $60, game companies don't make a huge amount of that pie, whereas DLC is almost pure profit.

This is why day one DLC is here to stay. Not so much because of all the certification time excuses (which I'm sure have some validity, but I highly doubt all day one DLC is because of that), but because of how much pure profit is involved in day one DLC.

Day one DLC wouldn't be here to stay if idiots would stop buying it. The problem is that games have gone so mainstream now that DLC is part of that "instant gratification" equation for people who want more even if they don't know what they want more of. It also taps into the psyches of people who just must have the "complete" experience (like some sort of psychotic collector's syndrome) even if they aren't ever going to complete the game.
 
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    Date Subject Author
  1. Aug 14, 11:27 Re: BioWare on the Importance of Day One DLC ASeven
  2. Aug 14, 11:37  Re: BioWare on the Importance of Day One DLC The Half Elf
  5. Aug 14, 12:00  Re: BioWare on the Importance of Day One DLC Mashiki Amiketo
  8. Aug 14, 12:51   Re: BioWare on the Importance of Day One DLC Wallshadows
  29. Aug 14, 16:58    Re: BioWare on the Importance of Day One DLC Mashiki Amiketo
  21. Aug 14, 15:01   Re: BioWare on the Importance of Day One DLC Warskull
  22. Aug 14, 15:12    Re: BioWare on the Importance of Day One DLC nin
  23. Aug 14, 15:29     Re: BioWare on the Importance of Day One DLC Beamer
  6. Aug 14, 12:00  Re: BioWare on the Importance of Day One DLC Beamer
  3. Aug 14, 11:41 Re: BioWare on the Importance of Day One DLC Dev
>> 4. Aug 14, 11:57  Re: BioWare on the Importance of Day One DLC Panickd
  7. Aug 14, 12:31 Re: BioWare on the Importance of Day One DLC Tumbler
  9. Aug 14, 13:29 Re: BioWare on the Importance of Day One DLC NegaDeath
  24. Aug 14, 15:36  Re: BioWare on the Importance of Day One DLC NKD
  27. Aug 14, 16:19   Re: BioWare on the Importance of Day One DLC SXO
  28. Aug 14, 16:54    Re: BioWare on the Importance of Day One DLC Beamer
  30. Aug 14, 16:58    Re: BioWare on the Importance of Day One DLC StingingVelvet
  31. Aug 14, 17:34     Re: BioWare on the Importance of Day One DLC mag
  33. Aug 14, 21:55      Re: BioWare on the Importance of Day One DLC StingingVelvet
  10. Aug 14, 13:30 Re: BioWare on the Importance of Day One DLC StingingVelvet
  11. Aug 14, 13:41  Re: BioWare on the Importance of Day One DLC ASeven
  12. Aug 14, 13:45  Re: BioWare on the Importance of Day One DLC Verno
  34. Aug 14, 22:15  Re: BioWare on the Importance of Day One DLC Dades
  35. Aug 15, 01:57   Re: BioWare on the Importance of Day One DLC StingingVelvet
  36. Aug 15, 07:26    Re: BioWare on the Importance of Day One DLC Dades
  38. Aug 15, 11:05     Re: BioWare on the Importance of Day One DLC StingingVelvet
  39. Aug 15, 11:22      Re: BioWare on the Importance of Day One DLC Verno
  40. Aug 15, 17:58       Re: BioWare on the Importance of Day One DLC StingingVelvet
  41. Aug 15, 18:16        Re: BioWare on the Importance of Day One DLC Verno
  42. Aug 15, 22:36         Re: BioWare on the Importance of Day One DLC StingingVelvet
  43. Aug 16, 08:38          Re: BioWare on the Importance of Day One DLC Verno
  13. Aug 14, 13:46 Re: BioWare on the Importance of Day One DLC deqer
  14. Aug 14, 13:57  Re: BioWare on the Importance of Day One DLC Beamer
  16. Aug 14, 14:19  Re: BioWare on the Importance of Day One DLC jdreyer
  18. Aug 14, 14:36   Re: BioWare on the Importance of Day One DLC deqer
  20. Aug 14, 14:55  Re: BioWare on the Importance of Day One DLC Dev
  15. Aug 14, 14:15 Re: BioWare on the Importance of Day One DLC Beelzebud
  17. Aug 14, 14:36 Re: BioWare on the Importance of Day One DLC jdreyer
  19. Aug 14, 14:48  Re: BioWare on the Importance of Day One DLC Tumbler
  25. Aug 14, 15:56 Re: BioWare on the Importance of Day One DLC Verno
  26. Aug 14, 16:18 Re: BioWare on the Importance of Day One DLC SimplyMonk
  32. Aug 14, 18:17 Re: BioWare on the Importance of Day One DLC Bhruic
  37. Aug 15, 08:58  Re: BioWare on the Importance of Day One DLC SXO


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