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Activision Blizzard Financial: WoW Subs Drop to 9.1M

Activision Blizzard's Quarterly Financial Results beat analyst projections due to strong performance of the new installments in the Diablo and Skylanders series. The company is raising its outlook for the full year, in spite of word that World of Warcraft has shed another 1.1 million subscribers since their last report, leaving the MMORPG with only about nine million more paying subscribers than the typical such game: "Second-quarter sales, excluding changes in deferred revenue, rose 51 percent to $1.05 billion and beat the $837 million average of 19 analysts’ estimates compiled by Bloomberg. Total revenue fell 6.2 percent to $1.08 billion. The company’s “World of Warcraft” multiplayer online game lost 1.1 million subscribers in the period, finishing at 9.1 million."

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40. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 18:13 Creston
 
Poor Blizzard. I ache for you.

Snore

Creston
 
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39. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 10:18 Hellbinder
 
*cough* i still pay 14.95 a month for 3... yes 3 Anarchy online accounts. and every time i cancel them for a month or two.. i always end up reactivating them. I have had at least 1 active AO account since 2001.

for me... and perhaps 20k others (id guess at this point maybe more).. there is no other digital crack.
 
The Whales name is Bob.
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38. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 09:44 HorrorScope
 
Cram wrote on Aug 3, 2012, 00:49:
Dades wrote on Aug 3, 2012, 00:34:
HorrorScope wrote on Aug 2, 2012, 23:30:
9.1 million is nothing to sneeze at. Pretty amazing that people can stick to something for so long like that.

Yeah but at the same time losing 10% of that in a quarter is nothing to scoff at either, that's a crazy churn rate with the kind of instability that drives investors crazy. Expansions bring people back but they don't stick around long.

This. If I were an investor, you know...the people that publically own this shit, I would be temporarily pleased with the Diablo 3 stuff, but horrified with WoW. Their investments were in part based on WOW having well over 10 million subscribers (seriously believing this would last, cause most of them don't really know anything), and that isn't happening.

The next time around, it'll be a lot quicker subscription loss then it was with Cata. They'll bring a million back for one quarter for when the expansion is released, and lose 2-3+ million within the next 1-2 quarter conference calls afterwards. Probably more with GW2 (no sub) coming on top of the other issues discussed in this thread.

Well if I were an investor I would have to be wise enough to know that this is bound to happen and prepare for it one way or another. I would have speculated a much larger drop quite a while back. Now if the business is all based on Wall Street, then well that is their problem, if you can have 9 mil. subs but not make it work at the end of the day, oh my what webs we weave.
 
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37. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 09:27 Wallshadows
 
LFR is the fast track to content burn-out.  
Avatar 50040
 
It says on your chart that you're fucked up. Ah, you talk like a fag, and your shit's all retarded.
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36. Fun times! Aug 3, 2012, 09:15 Ant
 
LgFriess wrote on Aug 3, 2012, 09:00:
Mr. Tact wrote on Aug 3, 2012, 08:48:
Muscular Beaver wrote on Aug 3, 2012, 07:34:
The funny thing right now is that I actually miss playing WoW.
I miss the first year or two in Vanilla. The interface was pretty rough compared to later, but it didn't really matter to me. My first character was a Night Elf Hunter. It was at least a month, even though I was playing a ton, before I even left Teldrassil, three months at least before I ventured beyond Darkshore. Ahh... those were the days. A world filled with mysteries. Hard to believe I got that feeling of awe and wonderment at my age.

*sigh* I wonder if I'll ever get that again in a game.

Yep, I've been in search of that again myself. Good times back then. It's come full circle for me though. I'm finding so many single player games that bring back that old gaming sense of adventure again. I'm looking forward to giving GW2 a run though.
Me too since its open beta and stress tests. It was fun and crazy. I even blogged about them like http://aqfl.net/node/198 ...

I haven't touched WoW for many years. I am still curious to see Catalyst changes in the game one day!
 
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Ant @ The Ant Farm: http://antfarm.ma.cx and Ant's Quality Foraged Links: http://aqfl.net ...
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35. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 09:03 AnointedSword
 
Only 9 million?! Wow total failure (sarcasm)!:)

Not paying a dime of my own money for the addon. Yes, D3 has issues, but there is no history or facts out there that support Blizzard will just abandon this game. They will tweak it and the RMAH has treated me pretty good thus far and that is with weak items at the moment.

This comment was edited on Aug 3, 2012, 09:09.
 
If you were right, I would be agreeing with you.
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34. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 09:00 LgFriess
 
Mr. Tact wrote on Aug 3, 2012, 08:48:
Muscular Beaver wrote on Aug 3, 2012, 07:34:
The funny thing right now is that I actually miss playing WoW.
I miss the first year or two in Vanilla. The interface was pretty rough compared to later, but it didn't really matter to me. My first character was a Night Elf Hunter. It was at least a month, even though I was playing a ton, before I even left Teldrassil, three months at least before I ventured beyond Darkshore. Ahh... those were the days. A world filled with mysteries. Hard to believe I got that feeling of awe and wonderment at my age.

*sigh* I wonder if I'll ever get that again in a game.

Yep, I've been in search of that again myself. Good times back then. It's come full circle for me though. I'm finding so many single player games that bring back that old gaming sense of adventure again. I'm looking forward to giving GW2 a run though.
 
Avatar 21294
 
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33. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 08:48 Mr. Tact
 
Muscular Beaver wrote on Aug 3, 2012, 07:34:
The funny thing right now is that I actually miss playing WoW.
I miss the first year or two in Vanilla. The interface was pretty rough compared to later, but it didn't really matter to me. My first character was a Night Elf Hunter. It was at least a month, even though I was playing a ton, before I even left Teldrassil, three months at least before I ventured beyond Darkshore. Ahh... those were the days. A world filled with mysteries. Hard to believe I got that feeling of awe and wonderment at my age.

*sigh* I wonder if I'll ever get that again in a game.
 
Truth is brutal. Prepare for pain.
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32. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 07:51 briktal
 
NKD wrote on Aug 3, 2012, 00:49:
Dades wrote on Aug 3, 2012, 00:34:
HorrorScope wrote on Aug 2, 2012, 23:30:
9.1 million is nothing to sneeze at. Pretty amazing that people can stick to something for so long like that.

Yeah but at the same time losing 10% of that in a quarter is nothing to scoff at either, that's a crazy churn rate with the kind of instability that drives investors crazy. Expansions bring people back but they don't stick around long.

And speaking of investors, a regional breakdown of the loss would be useful. I believe the figure a few years back was that China made up 60% of the players but only 6% of the revenue because of the Chinese company who runs it taking all the dough.

If the loss is heavily biased towards NA/EU subscribers, its a much bigger loss than it sounds.

The only thing they said about it was that they lost more from the East than from the West.
 
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31. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 07:34 Muscular Beaver
 
The funny thing right now is that I actually miss playing WoW.
Pre-Cata WoW, that is. Im really sad what they did to it with and after Cata and MOP seems to make it even worse.
 
Avatar 12928
 
Oh that is so lame... You will PAY for your use of inappropriate dialogue!
- Mojo Jojo
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30. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 07:32 Muscular Beaver
 
Ant wrote on Aug 3, 2012, 01:03:
Jackplug wrote on Aug 2, 2012, 20:24:
Another batch of kids have grown up and found out what the outside world is all about!!
Outside is overrated. :p

But its graphics are nice!
 
Avatar 12928
 
Oh that is so lame... You will PAY for your use of inappropriate dialogue!
- Mojo Jojo
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29. Well Aug 3, 2012, 07:05 NoyzRulz
 
So what you are saying is that after 7 years, 3 expansions (with 4th on the way and already a year and a half since last one) they still have 9.1 million subscribers? Name another game that comes even close in game sales, expansions and monthly subscribers. This is all planned out. They are making this back and then some on Diablo III and when Xmas gets here gamers will buy the expansion and return. Again.  
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28. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 03:20 Prez
 
Yup. The biggest fall offs are usually right before an expansion as people take a couple months off to go try and lose their virginity or make a buddy cop movie.

Okay now that was funny!
 
Avatar 17185
 
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
- Mahatma Gandhi
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27. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 03:12 The Half Elf
 
Parallax Abstraction wrote on Aug 2, 2012, 20:44:
wtf_man wrote on Aug 2, 2012, 20:33:
Cram wrote on Aug 2, 2012, 20:24:
Less and less are willing to pay $15 a month for any MMO it seems. The subscription based model is going the way of the dinosaurs. Love WoW, or ToR, or hate them, the entire genre is losing people.

Heh... I remember when online games (or the online services) were pay per hour.

Anyone remember MPlayer, Total Entertainment Network or Heat.net? Pay by the hour for horrible, laggy matchmaking. Oh those were the days.

Keep going back in the Way-Back-Machine™ to GEine.
 
Avatar 12670
 
"I've never seen a feature like this before. It warms your ass. It's wonderful" -Walter Bishop
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26. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 02:07 hb3d
 
Parallax Abstraction wrote on Aug 2, 2012, 20:44:
Anyone remember MPlayer, Total Entertainment Network or Heat.net? Pay by the hour for horrible, laggy matchmaking. Oh those were the days.
Yes, I remember Heat and Mplayer, but you apparently don't because those services were free. You simply had to own a copy of the supported games to play using those networks and install their client software similar to the way Gamespy and Steam work. The only Heat game which was pay was an MMO called 10/Six which outlived the general Heat network. Mplayer did originally have an optional subscription plan, but it was basically only for ranked/tournament play on a couple of games like Quake. Mplayer eventually sold out to Gamespy, and Sega simply folded Heat.net but kept 10/Six going for awhile longer.

This comment was edited on Aug 3, 2012, 02:28.
 
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25. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 01:12 Cram
 
RailWizard wrote on Aug 3, 2012, 01:05:
UH OH! BETTER CHAPTER 11 BEFORE IT'S TOO LATE!

Immediately! Immediately! Harrumph! Harrumph! Harrumph!
 
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24. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 01:05 RailWizard
 
UH OH! BETTER CHAPTER 11 BEFORE IT'S TOO LATE!  
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23. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 01:03 Ant
 
Jackplug wrote on Aug 2, 2012, 20:24:
Another batch of kids have grown up and found out what the outside world is all about!!
Outside is overrated. :p
 
Avatar 1957
 
Ant @ The Ant Farm: http://antfarm.ma.cx and Ant's Quality Foraged Links: http://aqfl.net ...
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22. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 00:49 NKD
 
Dades wrote on Aug 3, 2012, 00:34:
HorrorScope wrote on Aug 2, 2012, 23:30:
9.1 million is nothing to sneeze at. Pretty amazing that people can stick to something for so long like that.

Yeah but at the same time losing 10% of that in a quarter is nothing to scoff at either, that's a crazy churn rate with the kind of instability that drives investors crazy. Expansions bring people back but they don't stick around long.

And speaking of investors, a regional breakdown of the loss would be useful. I believe the figure a few years back was that China made up 60% of the players but only 6% of the revenue because of the Chinese company who runs it taking all the dough.

If the loss is heavily biased towards NA/EU subscribers, its a much bigger loss than it sounds.
 
Avatar 43041
 
If you don't like where gaming is heading, stop giving your money to the people who are taking it in that direction.
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21. Re: Activision Blizzard Financial: WoW Subs Drop to 9.1M Aug 3, 2012, 00:49 Cram
 
Dades wrote on Aug 3, 2012, 00:34:
HorrorScope wrote on Aug 2, 2012, 23:30:
9.1 million is nothing to sneeze at. Pretty amazing that people can stick to something for so long like that.

Yeah but at the same time losing 10% of that in a quarter is nothing to scoff at either, that's a crazy churn rate with the kind of instability that drives investors crazy. Expansions bring people back but they don't stick around long.

This. If I were an investor, you know...the people that publically own this shit, I would be temporarily pleased with the Diablo 3 stuff, but horrified with WoW. Their investments were in part based on WOW having well over 10 million subscribers (seriously believing this would last, cause most of them don't really know anything), and that isn't happening.

The next time around, it'll be a lot quicker subscription loss then it was with Cata. They'll bring a million back for one quarter for when the expansion is released, and lose 2-3+ million within the next 1-2 quarter conference calls afterwards. Probably more with GW2 (no sub) coming on top of the other issues discussed in this thread.
 
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40 Replies. 2 pages. Viewing page 1.
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