Rockstar Games announces this is a double XP weekend for Max Payne 3, beginning with a live streaming event later today. The times they offer for this don't seem to completely add up, but here's the stated plan:

We’re kicking off this Double XP weekend in grand style with a live-streaming official Social Club multiplayer event on Friday July 6th from 4-7pm EST / 9pm-midnight BST, and we’ll be playing all modes including those in the Local Justice DLC pack on consoles.

To join us, simply log on to Max Payne 3 multiplayer on your platform of choice and select the ‘Social Club Multiplayer Event’ option from the in-game Playlists menu, and look out for one of our official Rockstar players, marked with a special visible in-game dog tag logo:

        • MaxPayneDev1 (PC)
        • MaxPayneDev2 (PSN)
        • MaxPayneDev3 (Xbox Live)
        • MaxPayneDev4 (PC)

*MaxPayneDev5 will be playing on PC between 2-4pm EST / 7-9pm BST and that will be streamed live on our Twitch page