NKD wrote on Jul 3, 2012, 14:55:
I've always said, it's a simple matter of money in, money out. The cost to create games is increasing at a rate far exceeding inflation, while the cost to purchase a game hasn't even kept even with inflation. Even at $60 full price, games are cheaper now than they were 10, 15, 20 years ago, after inflation. At some point, publishers have to try and make up the difference. They can't just sit there and watch their bottom line dwindle away to nothing. They are a business, and while they don't have to be scumbags, they do have to try and be successful.

So, something has to give. They have to get the money somewhere, and so far that's been with mostly lame DLC. If they can kill GameStop's used game market, they can probably get away with making fewer lame cash-in DLCs.