Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:
Greenbelt, MD 08/22

Regularly scheduled events

EA to "Be a 100% Digital Company, Period"

EA Labels president Frank Gibeau tells GamesIndustry International that NPD's retail sales figures are "an irrelevant measure on the industry" that they "don't even really look at it internally anymore" in light of how much of their business is already digital (much to the NPD's surprise). And while he sees them continuing to deliver games through retail as long as "it makes sense," he sees them moving to 100% digital distribution sooner rather than later:

"It's in the near future. It's coming. We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing," Gibeau enthused.

"We're going to be a 100% digital company, period. It's going to be there some day. It's inevitable" Frank Gibeau

EA isn't about to abandon retail and its valuable retail partners tomorrow, though.

"But if customers want to buy a game at retail, they can do that too. We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction," Gibeau continued. "For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future - much like your question about streaming and cloud - we're going to be a 100% digital company, period. It's going to be there some day. It's inevitable."

View
59. Re: EA to Jul 3, 2012, 09:25 kanniballl
 
necrosis wrote on Jul 3, 2012, 09:17:
smg77 wrote on Jul 2, 2012, 23:36:
RollinThundr wrote on Jul 2, 2012, 23:03:
So it's ok for Valve to cut out retailers, but not ok for EA to do it because their "evviillll" /Dr Evil voice You people crack me the fuck up.

Valve didn't kick EA off of Steam. EA left Steam because they wanted to cut Valve out of DLC profits for their games sold on Steam.
Nooo. EA was booted from Steam because Valve changed their TOS and EA's new games were not abiding by the change.


Similar descriptions of the same thing: tomato / tomahto scenario: minus who's choice it was to actually leave.

One one hand: if you're going to use a digital distro system to host and deliver your files and really do about 90% of the heavy lifting for delivering the game AND the DLC. So cutting them out is lame and selfish.

On the other hand, some see Valve as selfish as wanting a bigger slice of the pie by demanding a piece of the DLC.


Between those two view points, I side with Valve more (and I am NOT a huge Valve fan anymore).

It just makes sense... else EA/whoever could charge $5 for the game and then $55 for the DLC and Valve is doing all of the work for you for some % of $5. Or have the game downloaded as a "demo" (with 100% of the files) and a link in the game to buy the full thing for $60 (and Valve gets essentially nothing).


-
 
"Space. It seems to go on and on forever. But then you get to the end and a gorilla starts throwing barrels at you."
-Fry, Futurama
Previous Post Next Post Reply Quote Edit Delete Report
 
    Date Subject Author
  1. Jul 2, 20:58 Foolzatch@gmail.com Rain
  4. Jul 2, 21:03  Re: Foolzatch@gmail.com Flatline
  2. Jul 2, 20:59 Re: EA to "Be a 100% Digital Company, Period" wtf_man
  3. Jul 2, 21:01  Re: EA to NKD
  9. Jul 2, 21:13   Re: EA to Fang
  11. Jul 2, 21:45    Re: EA to jacobvandy
  47. Jul 3, 06:55     Re: EA to Dev
  13. Jul 2, 21:46   Re: EA to Wildone
  16. Jul 2, 22:39  Re: EA to smg77
  17. Jul 2, 22:52   Re: EA to xXBatmanXx
  18. Jul 2, 23:02   Re: EA to wtf_man
  62. Jul 3, 09:56   Re: EA to HorrorScope
  64. Jul 3, 10:16    Re: EA to Prez
  5. Jul 2, 21:04 Re: EA to Sepharo
  6. Jul 2, 21:09  Re: EA to nin
  7. Jul 2, 21:11 Re: EA to "Be a 100% Digital Company, Period" DangerDog
  8. Jul 2, 21:12 Re: EA to "Be a 100% Digital Company, Period" Mashiki Amiketo
  14. Jul 2, 22:01  Re: EA to Fantaz
  48. Jul 3, 07:34  Re: EA to OldTimber
  55. Jul 3, 09:13  Re: EA to necrosis
  10. Jul 2, 21:22 Re: EA to "Be a 100% Digital Company, Period" Cyant
  12. Jul 2, 21:46  Re: EA to Wildone
  15. Jul 2, 22:29 Re: EA to "Be a 100% Digital Company, Period" Veterator
  19. Jul 2, 23:03 Re: EA to RollinThundr
  20. Jul 2, 23:09  Re: EA to Fantaz
  22. Jul 2, 23:12   Re: EA to RollinThundr
  31. Jul 3, 00:30    Re: EA to PropheT
  40. Jul 3, 04:42     Re: EA to Bhruic
  63. Jul 3, 10:10      Re: EA to wtf_man
  46. Jul 3, 05:48     Re: EA to Iurand
  21. Jul 2, 23:12  Re: EA to wtf_man
  23. Jul 2, 23:14   Re: EA to RollinThundr
  27. Jul 2, 23:52    Re: EA to wtf_man
  29. Jul 3, 00:20     Re: EA to ^Drag0n^
  35. Jul 3, 01:19      Re: EA to wtf_man
  37. Jul 3, 01:36       Re: EA to Prez
  49. Jul 3, 08:18    Re: EA to Mr. Tact
  26. Jul 2, 23:36  Re: EA to smg77
  51. Jul 3, 08:45   Re: EA to nin
  52. Jul 3, 08:47    Re: EA to RollinThundr
  54. Jul 3, 09:03     Re: EA to nin
  56. Jul 3, 09:17   Re: EA to necrosis
  58. Jul 3, 09:24    Re: EA to nin
>> 59. Jul 3, 09:25    Re: EA to kanniballl
  28. Jul 3, 00:18  Re: EA to jacobvandy
  44. Jul 3, 05:44  Re: EA to Kristian Joensen
  24. Jul 2, 23:16 Re: EA to "Be a 100% Digital Company, Period" KilrathiAce
  25. Jul 2, 23:31  Re: EA to Jerykk
  33. Jul 3, 00:47   Re: EA to Hermilla
  45. Jul 3, 05:47  Re: Skyrim Versus ThreatFire yonder
  30. Jul 3, 00:24 Re: EA to "Be a 100% Digital Company, Period" Cutter
  32. Jul 3, 00:33  Re: EA to Sepharo
  34. Jul 3, 01:08 Re: EA to "Be a 100% Digital Company, Period" Donkey_Punch
  36. Jul 3, 01:34 Re: EA to "Be a 100% Digital Company, Period" swedishfriend
  38. Jul 3, 01:58 Re: EA to "Be a 100% Digital Company, Period" theyarecomingforyou
  39. Jul 3, 03:19 Re: EA to "Be a 100% Digital Company, Period" Paketep
  41. Jul 3, 04:44 Re: EA to "Be a 100% Digital Company, Period" xornand
  42. Jul 3, 04:53  Re: EA to Jackplug
  43. Jul 3, 05:15   Re: EA to Golwar
  57. Jul 3, 09:20    Re: EA to necrosis
  50. Jul 3, 08:24 Re: EA to "Be a 100% Digital Company, Period" Mr. Tact
  53. Jul 3, 09:01 Re: EA to Verno
  60. Jul 3, 09:38 Re: EA to Verno
  61. Jul 3, 09:46  Re: EA to kanniballl
  65. Jul 3, 11:17 Re: EA to "Be a 100% Digital Company, Period" MajorD
  67. Jul 3, 13:30  Re: EA to nin
  66. Jul 3, 12:00 Re: EA to avianflu
  68. Jul 4, 01:47 Re: EA to "Be a 100% Digital Company, Period" Quinn
  69. Jul 5, 06:34  Re: EA to Jerykk
  70. Jul 13, 14:34 Re: EA to "Be a 100% Digital Company, Period" Ant


footer

Blue's News logo