RollinThundr wrote on Jul 1, 2012, 04:01:

RailWizard wrote on Jul 1, 2012, 02:53:

RollinThundr wrote on Jul 1, 2012, 00:40:
Incidentally that rumor that Vivendi is looking to sell Activision? It's actually true. Bloomberg has a story about it. http://tinyurl.com/6qhn3pq

Their stock price has fallen steadily since 2008 as has every other major publisher from EA, to Take Two, to THQ. I honestly would not at all be surprised to see another industry crash like 84 coming within the next couple years.

hah. Yeah I've been saying this for awhile. The bubble is obvious.

For sure, between ballooning budgets where you need to sell 5 million copies just to break even, and in Activision/Blizzard's case of milking franchises dry like Guitar Hero, CoD, and Wow, the party times for the industry had to run out at some point. You can't be profitable when you're spending upwards of 100 million plus for AAA title development, and in extreme cases like The Old Republic blowing millions on voice acting alone. That bubble is going to eventually break.

Vivendi owns 60% of Activision and this isn't the first time in the last couple years I've heard they were debating selling. The suck part of that whole merger was the immediate killing of pretty much ever Sierra franchise known to man.