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Gearbox TMs "Shift" - Has Steamy Plans?

The United States Patent and Trademark Office shows a trademark registration for the term "Shift" that was recently filed by Gearbox Software (thanks Kristian). From the looks of it, this is not for a game title, but rather a distribution network, with the implication that the developer is planning its own service in the style of Valve's Steam. Here's the description:

IC 009. US 021 023 026 036 038. G & S: Computer software for the management, transmission, storage and sharing of computer game programs and electronically stored information across computer networks

IC 042. US 100 101. G & S: Software as a service (SAAS) services featuring software for the management, transmission, storage and sharing of computer game programs and electronically stored information across computer networks

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7. Re: Gearbox TMs Jun 26, 2012, 11:30 Moog
 
Verno wrote on Jun 26, 2012, 11:12:
Maybe they're reconsidering the Borderlands 2 steamworks integration?
That would be one way to lose a ton of sales!
 
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    Date Subject Author
  1. Jun 26, 10:55 Re: Gearbox TMs InBlack
  26. Jun 26, 16:52  Re: Gearbox TMs Prez
  28. Jun 27, 11:30   Re: Gearbox TMs Creston
  29. Jun 27, 21:31    Re: Gearbox TMs theyarecomingforyou
  2. Jun 26, 10:55 Re: Gearbox TMs nin
  3. Jun 26, 10:57 Re: Gearbox TMs tony
  4. Jun 26, 11:02  Re: Gearbox TMs Strango
  5. Jun 26, 11:03 Re: Gearbox TMs Viper114
  6. Jun 26, 11:12 Re: Gearbox TMs Verno
>> 7. Jun 26, 11:30  Re: Gearbox TMs Moog
  8. Jun 26, 11:31  Re: Gearbox TMs Spektr
  10. Jun 26, 11:52   Re: Gearbox TMs Dev
  11. Jun 26, 11:52   Re: Gearbox TMs Undead Scottsman
  14. Jun 26, 12:31   Re: Gearbox TMs theyarecomingforyou
  9. Jun 26, 11:50 Re: Gearbox TMs Verno
  12. Jun 26, 12:12 Re: Gearbox TMs Creston
  13. Jun 26, 12:19 Re: Gearbox TMs Verno
  18. Jun 26, 13:08  Re: Gearbox TMs Creston
  15. Jun 26, 12:34 Re: Gearbox TMs jacobvandy
  17. Jun 26, 12:43  Re: Gearbox TMs Verno
  16. Jun 26, 12:34 Re: Gearbox TMs theyarecomingforyou
  19. Jun 26, 13:12 Re: Gearbox TMs Creston
  20. Jun 26, 13:22  Re: Gearbox TMs killer_roach
  21. Jun 26, 13:47 Re: Gearbox TMs Yakubs
  22. Jun 26, 13:51  Re: Gearbox TMs Verno
  23. Jun 26, 14:06  Re: Gearbox TMs Creston
  24. Jun 26, 14:13  Re: Gearbox TMs killer_roach
  25. Jun 26, 14:27 Re: Gearbox TMs Cutter
  27. Jun 26, 19:14 Re: Gearbox TMs PropheT


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