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Origin Sale; EA Calls Service "A Huge Success"

There's a big sale on the Origin Store celebrating the first anniversary of the launch of EA's online store. They are offering a 40% discount on several PC digital download special editions. Also, MCV notes a Q&A from last week on GameSpot with EA's David DeMartini, who calls the service's first year "a huge success." He also offers a criticism of Origin's stickiness, saying this is something they need to address going forward. "Being self-critical of Origin, I would say it's not sticky enough. And we want to put features in place where we fully take advantage of your friends lists and gameplay activities amongst all of your friends so you can compare achievements," he says. "We want you to be able to challenge your friends, and to challenge your friends to play other EA games to try and achieve things that might even be across EA games. A lot of people are loyal to us and we need to reward them with that stickiness, so we're looking in that direction."

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75. Re: Origin Sale; EA Calls Service Jun 18, 2012, 22:59 ^Drag0n^
 
Beamer wrote on Jun 18, 2012, 18:11:
^Drag0n^ wrote on Jun 18, 2012, 17:54:
Personally, I love how these bozos say that the Steam Sale "is damaging IP," then proceed to deep discount no more than 2 weeks later.

Proof once again that the only truth in marketing are the lies.

If anyone wonders why I care about getting it right, it's because no one listens to anyone whose facts are wrong (like some guy making valid complaints about the government then throwing in that Obama is a Muslim - be wrong about something and get written off entirely...), and anyone saying EA is hypocritical here has their facts wrong:

1) Head of Origin USA says he believes discounts of 75% or greater damages IP (a bad way of phrasing but a good point - can any of us say we don't expect to pay less for games due to Steam Sales? I sure do. I absolutely wait for a 75% off sale for most of my purchases. That doesn't mean I think that the damage isn't made up in other ways)
2) Head of Origin EMEA clearly does not agree and goes with deep discounts. It's an entirely different territory run by entirely different people responsible for their own pricing
3) Origin USA discounts to 40%, which is a shoddy sale and obviously not a deep discount
4) ???
5) Everyone calls them hypocrites


I can see why people think it's hypocritical, but the people responsible for those deep discounts in Europe are not the same people, and do not report to the same people, that said that deep discounts are bad. It's like how some soda companies in Europe say high fructose corn syrup is bad but the US divisions say it's fine. Different people are running them and have different opinions - as small as the world is these days we're not yet at the point of making every division be 100% homogenized.
And 40% isn't hypocritical because it's a measly sale that no one should care about. Would 50% have been so hard? There's a much larger psychological bump there...

Usually, we agree, but We're going to have to agree to disagree here.

When you have multiple people, speaking in an official capacity as a representative of their employer, and they contradict each others talking points? Hypocritical.

I'd have to disagree that 40% is not a deep discount; its darn near half off. A respectable amount even for a sale going on between 12/25 and 1/1 in retail stores.

My comment that the only truth are the lies marketing tells? Pretty much operandi de facto for any marketing team; say what your audience wants to hear... Appeal to people don't want to be part of one group in one setting, then appeal to the disenfranchised in another.

Deep discounting, regardless of platform, doesn't change the payment a publisher gets-they have to agree to it, or the retailer has to make up the difference in a lead-loss scenario, and pays the publisher the difference. There has never been a game sold where EA wasn't paid the money they demanded for the sku.

My (admittedly oversimplified) comment was a remark on how EA (and Activision) are just plain horrid at image management, and rarely have a coherent company line on just about anything.
 
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  1. Jun 18, 10:37 Re: Origin Sale; EA Calls Service StingingVelvet
  2. Jun 18, 10:46  Re: Origin Sale; EA Calls Service Rattlehead
  3. Jun 18, 10:48   Re: Origin Sale; EA Calls Service J
  4. Jun 18, 10:50    Re: Origin Sale; EA Calls Service Rattlehead
  5. Jun 18, 10:56     Re: Origin Sale; EA Calls Service ASeven
  7. Jun 18, 10:58      Re: Origin Sale; EA Calls Service reisub
  11. Jun 18, 11:12       Re: Origin Sale; EA Calls Service Verno
  33. Jun 18, 12:07        Re: Origin Sale; EA Calls Service Dev
  8. Jun 18, 11:05      Re: Origin Sale; EA Calls Service Beamer
  10. Jun 18, 11:11       Re: Origin Sale; EA Calls Service ASeven
  15. Jun 18, 11:24        Re: Origin Sale; EA Calls Service Beamer
  18. Jun 18, 11:27         Re: Origin Sale; EA Calls Service ASeven
  21. Jun 18, 11:30          Re: Origin Sale; EA Calls Service Beamer
  25. Jun 18, 11:35           Re: Origin Sale; EA Calls Service ASeven
  27. Jun 18, 11:47           Re: Origin Sale; EA Calls Service Orogogus
  31. Jun 18, 12:02            Re: Origin Sale; EA Calls Service ASeven
  40. Jun 18, 12:29             Re: Origin Sale; EA Calls Service Orogogus
  32. Jun 18, 12:03            Re: Origin Sale; EA Calls Service theyarecomingforyou
  36. Jun 18, 12:12             Re: Origin Sale; EA Calls Service Beamer
  44. Jun 18, 13:01              Re: Origin Sale; EA Calls Service theyarecomingforyou
  63. Jun 18, 16:48               Re: Origin Sale; EA Calls Service eunichron
  64. Jun 18, 17:06                Re: Origin Sale; EA Calls Service theyarecomingforyou
  65. Jun 18, 17:23                 Re: Origin Sale; EA Calls Service eunichron
  67. Jun 18, 17:47                  Re: Origin Sale; EA Calls Service Beamer
  30. Jun 18, 12:01           Re: Origin Sale; EA Calls Service Paketep
  34. Jun 18, 12:10            Re: Origin Sale; EA Calls Service Beamer
  20. Jun 18, 11:30        Re: Origin Sale; EA Calls Service Vazz
  17. Jun 18, 11:27       Re: Origin Sale; EA Calls Service theyarecomingforyou
  6. Jun 18, 10:58     Re: Origin Sale; EA Calls Service J
  29. Jun 18, 11:59     Re: Origin Sale; EA Calls Service Paketep
  72. Jun 18, 18:56      Re: Origin Sale; EA Calls Service J
  43. Jun 18, 12:48   Re: Origin Sale; EA Calls Service Innocent
  56. Jun 18, 15:23    Re: Origin Sale; EA Calls Service Creston
  45. Jun 18, 13:09   Re: Origin Sale; EA Calls Service Muscular Beaver
  39. Jun 18, 12:24  Re: Origin Sale; EA Calls Service deqer
  42. Jun 18, 12:33   Re: Origin Sale; EA Calls Service Rattlehead
  9. Jun 18, 11:07 Re: Origin Sale; EA Calls Service Creston
  12. Jun 18, 11:16  Re: Origin Sale; EA Calls Service nin
  13. Jun 18, 11:19   Re: Origin Sale; EA Calls Service ASeven
  16. Jun 18, 11:27    Re: Origin Sale; EA Calls Service Beamer
  19. Jun 18, 11:29     Re: Origin Sale; EA Calls Service ASeven
  22. Jun 18, 11:31      Re: Origin Sale; EA Calls Service Beamer
  23. Jun 18, 11:34       Re: Origin Sale; EA Calls Service Beamer
  26. Jun 18, 11:36        Re: Origin Sale; EA Calls Service ASeven
  24. Jun 18, 11:35     Re: Origin Sale; EA Calls Service theyarecomingforyou
  14. Jun 18, 11:19 Re: Origin Sale; EA Calls Service avianflu
  28. Jun 18, 11:55 Re: Origin Sale; EA Calls Service Verno
  35. Jun 18, 12:12 Re: Origin Sale; EA Calls Service Dev
  37. Jun 18, 12:15  Re: Origin Sale; EA Calls Service Orogogus
  38. Jun 18, 12:19 Re: Origin Sale; EA Calls Service Tanto Edge
  41. Jun 18, 12:31 Re: Origin Sale; EA Calls Service entr0py
  46. Jun 18, 13:12 Re: Origin Sale; EA Calls Service Tumbler
  47. Jun 18, 13:52 Re: Origin Sale; EA Calls Service Cutter
  48. Jun 18, 13:54  Re: Origin Sale; EA Calls Service nin
  50. Jun 18, 14:26  Re: Origin Sale; EA Calls Service Dev
  51. Jun 18, 14:37   Re: Origin Sale; EA Calls Service Jivaro
  53. Jun 18, 14:53    Re: Origin Sale; EA Calls Service Orogogus
  57. Jun 18, 15:27    Re: Origin Sale; EA Calls Service Creston
  60. Jun 18, 15:52    Re: Origin Sale; EA Calls Service SimplyMonk
  49. Jun 18, 13:59 Re: Origin Sale; EA Calls Service NegaDeath
  52. Jun 18, 14:48 Re: Origin Sale; EA Calls Service Cutter
  54. Jun 18, 14:55  Re: Origin Sale; EA Calls Service Dev
  55. Jun 18, 15:05   Re: Origin Sale; EA Calls Service Crustacean Soup
  58. Jun 18, 15:28    Re: Origin Sale; EA Calls Service Creston
  74. Jun 18, 19:55  Re: Origin Sale; EA Calls Service Prez
  59. Jun 18, 15:31 Re: Origin Sale; EA Calls Service wtf_man
  61. Jun 18, 15:53  Re: Origin Sale; EA Calls Service Shok
  62. Jun 18, 16:27 Re: Origin Sale; EA Calls Service Acleacius
  66. Jun 18, 17:24 Re: Origin Sale; EA Calls Service xXBatmanXx
  68. Jun 18, 17:54 Re: Origin Sale; EA Calls Service ^Drag0n^
  69. Jun 18, 18:11  Re: Origin Sale; EA Calls Service Beamer
  71. Jun 18, 18:50   Re: Origin Sale; EA Calls Service theyarecomingforyou
  77. Jun 19, 09:51    Re: Origin Sale; EA Calls Service Beamer
  78. Jun 19, 13:05     Re: Origin Sale; EA Calls Service theyarecomingforyou
>> 75. Jun 18, 22:59   Re: Origin Sale; EA Calls Service ^Drag0n^
  70. Jun 18, 18:11  Re: Origin Sale; EA Calls Service Beelzebud
  73. Jun 18, 19:51 Re: Origin Sale; EA Calls Service Saboth
  76. Jun 19, 09:32 Re: Origin Sale; EA Calls Service Vio
  79. Jun 23, 14:50 Re: Origin Sale; EA Calls Service Ant
  80. Jun 25, 04:25  Re: Origin Sale; EA Calls Service Dev
  81. Jun 25, 08:49   Re: Origin Sale; EA Calls Service Ant
  82. Jun 25, 08:54 Re: Origin Sale; EA Calls Service Verno
  83. Jun 25, 08:59  Re: Origin Sale; EA Calls Service Ant
  84. Jun 25, 14:59   Re: Origin Sale; EA Calls Service Dev
  85. Jun 25, 15:11    Re: Origin Sale; EA Calls Service Ant
  86. Jun 26, 10:09     Re: Origin Sale; EA Calls Service Dev


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