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Origin Sale; EA Calls Service "A Huge Success"

There's a big sale on the Origin Store celebrating the first anniversary of the launch of EA's online store. They are offering a 40% discount on several PC digital download special editions. Also, MCV notes a Q&A from last week on GameSpot with EA's David DeMartini, who calls the service's first year "a huge success." He also offers a criticism of Origin's stickiness, saying this is something they need to address going forward. "Being self-critical of Origin, I would say it's not sticky enough. And we want to put features in place where we fully take advantage of your friends lists and gameplay activities amongst all of your friends so you can compare achievements," he says. "We want you to be able to challenge your friends, and to challenge your friends to play other EA games to try and achieve things that might even be across EA games. A lot of people are loyal to us and we need to reward them with that stickiness, so we're looking in that direction."

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67. Re: Origin Sale; EA Calls Service Jun 18, 2012, 17:47 Beamer
 
eunichron wrote on Jun 18, 2012, 17:23:
theyarecomingforyou wrote on Jun 18, 2012, 17:06:
eunichron wrote on Jun 18, 2012, 16:48:
I'm still wondering where you're getting this idea of a higher price point? Is it just a USB/GBP conversion issue? Here in the US there is absolutely no difference between Steam and Origin pricing.
That's not a valid comparison when EA controls the price on both services. I'm comparing it to retail and to the average price of games. The average full priced released on Steam is 30 - the occasional release like Skyrim will be priced at 35. EA is charging 40 for most releases and 50-65 for the limited editions, which usually come with only a handful of irrelevant unlocks. It's absolutely cuckoo land pricing, especially when retail prices - which support Origin - are half the price.

Seems that it's only an issue in the UK/EU then. In the US $60 has been the standard price point for a AAA new release for several years now, and no publisher has charged more than $60 for a basic standard game, deluxe/collectors editions will be more. BF3, Skyrim, MW3, Diablo 3, Max Payne 3, all launched at $60. Generally titles from smaller/lesser known developers will be $40-$50 (most recent example Sins of a Solar Empire: Rebellion; $39.99), and indie games will typically be $30 or less ($19.99 seems to be a popular price point for indie games lately). But it seems the problem you're describing is unique to the UK.

On the whole if you take conversions into account, EA in the UK is keeping their standard price point from the US, while Steam is giving you guys a $15 discount pretty much across the board.

Well, games do launch at the same price, but Steam will discount your average game quicker, more aggressively, and at a deeper discount.

And it works. Yes, I may hold off and buy PC games at a cheaper price because I know they'll hit that price (and I recognize there could be some serious issues here in conditioning people that games can and should be less than $10. But I've discussed the difficulties of AAA pricing here more than a few times.) However, I also buy way more games. And, regardless of that $60 point ($50 on PC), I've purchased very few full price PC games since Doom 3 burned me. I kind of vowed never to do it after that, and only a few games have pulled me.
 
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  1. Jun 18, 10:37 Re: Origin Sale; EA Calls Service StingingVelvet
  2. Jun 18, 10:46  Re: Origin Sale; EA Calls Service Rattlehead
  3. Jun 18, 10:48   Re: Origin Sale; EA Calls Service J
  4. Jun 18, 10:50    Re: Origin Sale; EA Calls Service Rattlehead
  5. Jun 18, 10:56     Re: Origin Sale; EA Calls Service ASeven
  7. Jun 18, 10:58      Re: Origin Sale; EA Calls Service reisub
  11. Jun 18, 11:12       Re: Origin Sale; EA Calls Service Verno
  33. Jun 18, 12:07        Re: Origin Sale; EA Calls Service Dev
  8. Jun 18, 11:05      Re: Origin Sale; EA Calls Service Beamer
  10. Jun 18, 11:11       Re: Origin Sale; EA Calls Service ASeven
  15. Jun 18, 11:24        Re: Origin Sale; EA Calls Service Beamer
  18. Jun 18, 11:27         Re: Origin Sale; EA Calls Service ASeven
  21. Jun 18, 11:30          Re: Origin Sale; EA Calls Service Beamer
  25. Jun 18, 11:35           Re: Origin Sale; EA Calls Service ASeven
  27. Jun 18, 11:47           Re: Origin Sale; EA Calls Service Orogogus
  31. Jun 18, 12:02            Re: Origin Sale; EA Calls Service ASeven
  40. Jun 18, 12:29             Re: Origin Sale; EA Calls Service Orogogus
  32. Jun 18, 12:03            Re: Origin Sale; EA Calls Service theyarecomingforyou
  36. Jun 18, 12:12             Re: Origin Sale; EA Calls Service Beamer
  44. Jun 18, 13:01              Re: Origin Sale; EA Calls Service theyarecomingforyou
  63. Jun 18, 16:48               Re: Origin Sale; EA Calls Service eunichron
  64. Jun 18, 17:06                Re: Origin Sale; EA Calls Service theyarecomingforyou
  65. Jun 18, 17:23                 Re: Origin Sale; EA Calls Service eunichron
>> 67. Jun 18, 17:47                  Re: Origin Sale; EA Calls Service Beamer
  30. Jun 18, 12:01           Re: Origin Sale; EA Calls Service Paketep
  34. Jun 18, 12:10            Re: Origin Sale; EA Calls Service Beamer
  20. Jun 18, 11:30        Re: Origin Sale; EA Calls Service Vazz
  17. Jun 18, 11:27       Re: Origin Sale; EA Calls Service theyarecomingforyou
  6. Jun 18, 10:58     Re: Origin Sale; EA Calls Service J
  29. Jun 18, 11:59     Re: Origin Sale; EA Calls Service Paketep
  72. Jun 18, 18:56      Re: Origin Sale; EA Calls Service J
  43. Jun 18, 12:48   Re: Origin Sale; EA Calls Service Innocent
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  39. Jun 18, 12:24  Re: Origin Sale; EA Calls Service deqer
  42. Jun 18, 12:33   Re: Origin Sale; EA Calls Service Rattlehead
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  12. Jun 18, 11:16  Re: Origin Sale; EA Calls Service nin
  13. Jun 18, 11:19   Re: Origin Sale; EA Calls Service ASeven
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  19. Jun 18, 11:29     Re: Origin Sale; EA Calls Service ASeven
  22. Jun 18, 11:31      Re: Origin Sale; EA Calls Service Beamer
  23. Jun 18, 11:34       Re: Origin Sale; EA Calls Service Beamer
  26. Jun 18, 11:36        Re: Origin Sale; EA Calls Service ASeven
  24. Jun 18, 11:35     Re: Origin Sale; EA Calls Service theyarecomingforyou
  14. Jun 18, 11:19 Re: Origin Sale; EA Calls Service avianflu
  28. Jun 18, 11:55 Re: Origin Sale; EA Calls Service Verno
  35. Jun 18, 12:12 Re: Origin Sale; EA Calls Service Dev
  37. Jun 18, 12:15  Re: Origin Sale; EA Calls Service Orogogus
  38. Jun 18, 12:19 Re: Origin Sale; EA Calls Service Tanto Edge
  41. Jun 18, 12:31 Re: Origin Sale; EA Calls Service entr0py
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  47. Jun 18, 13:52 Re: Origin Sale; EA Calls Service Cutter
  48. Jun 18, 13:54  Re: Origin Sale; EA Calls Service nin
  50. Jun 18, 14:26  Re: Origin Sale; EA Calls Service Dev
  51. Jun 18, 14:37   Re: Origin Sale; EA Calls Service Jivaro
  53. Jun 18, 14:53    Re: Origin Sale; EA Calls Service Orogogus
  57. Jun 18, 15:27    Re: Origin Sale; EA Calls Service Creston
  60. Jun 18, 15:52    Re: Origin Sale; EA Calls Service SimplyMonk
  49. Jun 18, 13:59 Re: Origin Sale; EA Calls Service NegaDeath
  52. Jun 18, 14:48 Re: Origin Sale; EA Calls Service Cutter
  54. Jun 18, 14:55  Re: Origin Sale; EA Calls Service Dev
  55. Jun 18, 15:05   Re: Origin Sale; EA Calls Service Crustacean Soup
  58. Jun 18, 15:28    Re: Origin Sale; EA Calls Service Creston
  74. Jun 18, 19:55  Re: Origin Sale; EA Calls Service Prez
  59. Jun 18, 15:31 Re: Origin Sale; EA Calls Service wtf_man
  61. Jun 18, 15:53  Re: Origin Sale; EA Calls Service Shok
  62. Jun 18, 16:27 Re: Origin Sale; EA Calls Service Acleacius
  66. Jun 18, 17:24 Re: Origin Sale; EA Calls Service xXBatmanXx
  68. Jun 18, 17:54 Re: Origin Sale; EA Calls Service ^Drag0n^
  69. Jun 18, 18:11  Re: Origin Sale; EA Calls Service Beamer
  71. Jun 18, 18:50   Re: Origin Sale; EA Calls Service theyarecomingforyou
  77. Jun 19, 09:51    Re: Origin Sale; EA Calls Service Beamer
  78. Jun 19, 13:05     Re: Origin Sale; EA Calls Service theyarecomingforyou
  75. Jun 18, 22:59   Re: Origin Sale; EA Calls Service ^Drag0n^
  70. Jun 18, 18:11  Re: Origin Sale; EA Calls Service Beelzebud
  73. Jun 18, 19:51 Re: Origin Sale; EA Calls Service Saboth
  76. Jun 19, 09:32 Re: Origin Sale; EA Calls Service Vio
  79. Jun 23, 14:50 Re: Origin Sale; EA Calls Service Ant
  80. Jun 25, 04:25  Re: Origin Sale; EA Calls Service Dev
  81. Jun 25, 08:49   Re: Origin Sale; EA Calls Service Ant
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  83. Jun 25, 08:59  Re: Origin Sale; EA Calls Service Ant
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