DG wrote on Jun 17, 2012, 06:15:

Dev wrote on Jun 17, 2012, 05:11:
they are shooting for 10 years for the 720 cycle? Longer than the 360 is looking to be right now?

360 lifecycle will be ~10 years. It's 7 in a few months, maybe 8 before 720 released, and it'll survive a couple of years after that.

Sure once 720 comes out the early adopters will shift over, but they'll still be doing good sales on the 360. Those sales are all super profitable too, because they've paid off the R&D costs and aren't making a gross loss on the hardware.