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Diablo III Claims Sales Record

Blizzard Entertainment is claiming a new sales record for Diablo III, their action/RPG sequel, saying it is the biggest PC game launch in history. Of all time. Ever:

Blizzard Entertainment, Inc. today announced that as of the first 24 hours of Diablo® III’s release, more than 3.5 million copies had been sold, setting the new all-time record for fastest-selling PC game.* That number does not include the more than 1.2 million players who received Diablo III as part of signing up for the World of Warcraft® Annual Pass promotion. Altogether, more than 4.7 million gamers around the world were poised to storm Sanctuary on day 1 of Diablo III’s release -- representing the biggest PC-game launch in history.

“Regarding today’s announcement, we recognize that setting a new launch record is a big achievement” As of the first week of the game’s availability, that number had already grown to more than 6.3 million.* The above figures also do not include players in Korean Internet game rooms, where Diablo III has become the top-played game, achieving a record share of more than 39% as of May 22.†

“We’re definitely thrilled that so many people around the world were excited to pick up their copy of Diablo III and jump in the moment it went live,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We also regret that our preparations were not enough to ensure everyone had a seamless experience when they did so. I want to reaffirm our commitment to make sure the millions of Diablo III players out there have a great experience with the game moving forward, and I also want to thank them for their ongoing support.”

“Regarding today’s announcement, we recognize that setting a new launch record is a big achievement,” Morhaime continued. “However, we’re especially proud of the gameplay feedback we’ve received from players worldwide. We’re pleased that Diablo III has lived up to players’ high expectations, and we’re looking forward to welcoming more players into Sanctuary in the days ahead.”

Diablo III went live on May 15, with more than 8,000 retailers throughout the U.S., Canada, Europe, South Korea, Southeast Asia, Australia, New Zealand, and the regions of Taiwan, Hong Kong, and Macau opening their doors to players at midnight or concurrently with the local release time in celebration of the launch. In addition to being able to buy the game at retail stores, gamers in the regions above as well as in Mexico, Argentina, Chile, and Brazil are also able to purchase Diablo III digitally via the official Diablo III website (http://www.diablo3.com).

Commenting on the game’s sales achievement, Bob McKenzie, senior vice president of merchandising at GameStop, stated, “Diablo III was one of our biggest PC launches ever and will help make this a record year for Blizzard at GameStop.”

According to John Love, director of video games at Amazon.com, “Not only did Diablo III break the record for most preordered PC game of all-time on Amazon.com, but it also shattered the record for best day-one sales for any PC game ever on Amazon.com.” Blizzard thanks its retail partners around the world for their support and commitment to the Diablo series.

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150 Replies. 8 pages. Viewing page 7.
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30. Re: Diablo III Claims Sales Record May 23, 2012, 13:26 Creston
 
Diablo III went live on May 15, with more than 8,000 retailers throughout the U.S., Canada, Europe, South Korea, Southeast Asia, Australia, New Zealand, and the regions of Taiwan, Hong Kong, and Macau opening their doors to players at midnight or concurrently with the local release time in celebration of the launch. In addition to being able to buy the game at retail stores, gamers in the regions above as well as in Mexico, Argentina, Chile, and Brazil are also able to purchase Diablo III digitally via the official Diablo III website (http://www.diablo3.com).

Commenting on the game’s sales achievement, Bob McKenzie, senior vice president of merchandising at GameStop, stated, “Diablo III was one of our biggest PC launches ever and will help make this a record year for Blizzard at GameStop.”


"We had no idea so many people would want to play our game on release day. You can't blame us for the server issues!"

Also, way to do a shoutout to Gamestop, the retailer with the LOWEST amount of PC presence everywhere. Keep sucking that gamestop cock, fellas.

Creston
 
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29. Re: Diablo III Claims Sales Record May 23, 2012, 13:26 Verno
 
Darks wrote on May 23, 2012, 13:22:
I agree that this one is a little disappointing, but not as disappointing as what they did to removing boss runs out of the game completely. Even running through the game on a higher difficulty the bosses will not drop an epic or yellow piece of gear. To me that’s just unforgivable.

Well they will but you need stacks of neph valor from killing elites/champions which become really tedious at high difficulties. I agree that it was a good idea with a poor execution, likely made to address botting but instead treaded on something players actually enjoy.

The biggest reason I am disappointed, is that itemization is horrible. In hell blues are almost always better than oranges. Gone are the days of getting all excited when that boss drops a big weapon only to find it's yet another +all stats, +1/2/3 other near meaningless bonuses. Every class can use all but the one or two weapon that are 'class only'. That big sledgehammer is just as useful to a wizard as it is a barbarian. Past Nightmare the 'only' thing that matters are main stat/vitality armor and dps gear because the other stats are just so freaking meaningless there.

This remains a sticking point with me as well and is part of the reason most of my group will be done with the game shortly. There is little point in farming Inferno, the gear itself isn't much fun to collect. Hopefully they address this with new loot table additions and tweaks at some point.
 
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28. Re: Diablo III Claims Sales Record May 23, 2012, 13:26 Dev
 
Highlander wrote on May 23, 2012, 11:31:
Wildone wrote on May 23, 2012, 11:18:
ERROR 37

That error is meaningless now. Sure, it happened to people trying to connect on launch day, myself included but I have not had that error since.
Guess you weren't playing when they did maintenance yesterday.
 
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27. Re: Diablo III Claims Sales Record May 23, 2012, 13:22 Darks
 
xXBatmanXx wrote on May 23, 2012, 12:46:
Verno wrote on May 23, 2012, 12:25:
The Half Elf wrote on May 23, 2012, 11:57:
2) Randomization of the maps?

Yeah this one really bugged me too, the map randomization is very poor and underused in D3. It's almost like they wanted random events to replace it or something.

That is actually my only complaint as well....

I agree that this one is a little disappointing, but not as disappointing as what they did to removing boss runs out of the game completely. Even running through the game on a higher difficulty the bosses will not drop an epic or yellow piece of gear. To me that’s just unforgivable.

I get that they want to limit people from doing this. But still the bosses should be dropping better then blue gear when going through the game on a higher difficulty level. This is just another failed piece because of the real time AH. I think they removed boss runs to keep people from extorting the system and trying to sell their loot. Asinine if you ask me.
 
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26. Re: Diablo III Claims Sales Record May 23, 2012, 13:22 deqer
 
This means absolutely nothing.

The only reason this thing sold was because of two words "Blizzard", and "Diablo", regardless of shitty they both are.

Grats to the fools that bought it because of it's name? Grats.
 
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25. Re: Diablo III Claims Sales Record May 23, 2012, 13:17 Fion
 
It's a solid game but I don't see myself spending any more time within after a few more weeks were as I played D2 on and off for years, put thousands of hours into that game. The reasons for this one not living up to my expectations are few but striking, a great deal of the complexity and depth and synergy of the original is gone. I'm actually a fan of removing skill trees but I think removing them could, (should) have lead to more depth and customization, not less.

The biggest reason I am disappointed, is that itemization is horrible. In hell blues are almost always better than oranges. Gone are the days of getting all excited when that boss drops a big weapon only to find it's yet another +all stats, +1/2/3 other near meaningless bonuses. Every class can use all but the one or two weapon that are 'class only'. That big sledgehammer is just as useful to a wizard as it is a barbarian. Past Nightmare the 'only' thing that matters are main stat/vitality armor and dps gear because the other stats are just so freaking meaningless there.

I think I now know why they never let us get past lvl 13 in the beta. It wasn't because they wanted to hide spoilers, it's because they didn't want us to know how f'ing boring and homogenized everything was going to be past Act 1.

Nice to see PC Gaming doing so well, even if it will affirm to every other publisher that we are willing to accept draconian DRM and 'always on' policies. There was that big moment when nobody could get in at the start and thus metacritic and amazon were bombed but that quickly faded.

I still will enjoy it but unless we get a miracle patch in the next month or two that suddenly makes everything interesting again or adds some of the complexity D2 had, I don't see any real staying power.
 
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24. Re: Diablo III Claims Sales Record May 23, 2012, 13:17 Bhruic
 
Verno wrote on May 23, 2012, 11:40:
I don't know, I think that's one way of looking at it but there's another - that only a company like Blizzard with this kind of brand power combined with a decade of pent up demand could pull it off. Others have tried and failed already even. You do have a point though, everyone continually tries to ape WoW for example despite only Blizzard really having that sort of success with an MMO.

I don't really link the sales figures with the DRM anyway, they're two separate things. I think D3 would have sold really well even if they asked for a copy of your drivers license Its just fluff for the forum fanboys to spout "Hurr ppl didnt put their money where their mouth was me was right durf durf" while they ignore the large kind of consumer base this appeals to. If this had failed to sell I don't really believe it would have been due to the DRM either but because of changing/unpredictable market conditions.

It's not so much that the sales figures are linked to the DRM, but it's about what the public is willing to put up with. Any time you get the public to put up with something it becomes that much easier for the next game to do the same thing. It's moving the mountain by inches.

Again, look at what EA is planning to do with SimCity 5 (assuming that's the name they use). The plan is to "integrate" multiplayer functions into the game in order to justify the always online requirement. Getting people to accept that when they already accept it in a game like Diablo 3 will be considerably easier.

You're right that what reasons they'd look at for the failure might not be accurate, but in terms of trending, it's not hard to look at where DRM has gone over the years, and how they've managed to get customers to put up with (or not) the various schemes they've implemented. Think of Spore as a good example - sure, the gameplay was a letdown, but the outcry over the limited activations actually managed to drown that out. And how many games use limited activations these days?
 
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23. Re: Diablo III Claims Sales Record May 23, 2012, 13:05 slipmat
 
Bhruic wrote on May 23, 2012, 11:19:
Verno wrote on May 23, 2012, 11:14:
Regardless of how anyone feels about DRM and whatnot it's great to see a PC game selling huge.

Can't agree there. Everyone is going to look at those sales numbers as a validation of the always on connection. I'd have much rather seen the game completely tank than pulling record sales like this.

Hoping for failure based on a change that you don't agree with is completely asinine.
 
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22. Re: Diablo III Claims Sales Record May 23, 2012, 13:02 Tumbler
 
Hey Bobbi, think how much money you'd save if you fired the Heads of Blizzard! They've got to be earning 10's of millions so time to start discussing ways to get out of paying those salaries now, right?

Diablo 3 is fun. Going to go login and see if I won any auction house auctions. Looking forward to seeing the RMAH in action.

I'm expecting it to be a disaster and provide weeks of entertainment!
 
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21. Re: Diablo III Claims Sales Record May 23, 2012, 12:54 El Pit
 
/sings
Sheeple get ready, there's a game comin'
You don't need no offline, you just get on board
All you need is faith to hear the Blizzards hummin'
You don't need no ticket you just will get bored

 
Consoles? I owned two: a Pong clone and an Atari 2600. And that's it.
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20. Re: Diablo III Claims Sales Record May 23, 2012, 12:46 xXBatmanXx
 
Verno wrote on May 23, 2012, 12:25:
The Half Elf wrote on May 23, 2012, 11:57:
2) Randomization of the maps?

Yeah this one really bugged me too, the map randomization is very poor and underused in D3. It's almost like they wanted random events to replace it or something.

That is actually my only complaint as well....
 
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19. Re: Diablo III Claims Sales Record May 23, 2012, 12:30 Rhialto
 
I finally bought a LCD mostly because of Diablo III. I so much enjoy 3D that I wanted to drop the CRT to get better results (less crosstalk/gohsting). I'm not disapointed at all. I kept my 8800GTS 512 since it runs the game in 3D Full HD all settings maxed. Sometimes I see I could benefit from a little faster card though but it's not annoying me neither ruin the gameplay.  
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18. Re: Diablo III Claims Sales Record May 23, 2012, 12:25 Verno
 
The Half Elf wrote on May 23, 2012, 11:57:
2) Randomization of the maps?

Yeah this one really bugged me too, the map randomization is very poor and underused in D3. It's almost like they wanted random events to replace it or something.
 
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17. Re: Diablo III Claims Sales Record May 23, 2012, 12:23 wtf_man
 
Bhruic wrote on May 23, 2012, 11:19:
Everyone is going to look at those sales numbers as a validation of the always on connection. I'd have much rather seen the game completely tank than pulling record sales like this.

I gotta agree with Bhruic on this.

But then again, I've never been a Diablo fan, so it wouldn't hurt my feelings if it tanked.
I've never really liked "Action" RPGs... at least not in the sense of Isometric click fests. /shrug
 
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16. Re: Diablo III Claims Sales Record May 23, 2012, 12:10 Beelzebud
 
Clearly, PC gaming is dead.  
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15. Re: Diablo III Claims Sales Record May 23, 2012, 11:58 Beamer
 
Verno wrote on May 23, 2012, 11:40:
Bhruic wrote on May 23, 2012, 11:19:
Can't agree there. Everyone is going to look at those sales numbers as a validation of the always on connection. I'd have much rather seen the game completely tank than pulling record sales like this.

I don't know, I think that's one way of looking at it but there's another - that only a company like Blizzard with this kind of brand power combined with a decade of pent up demand could pull it off. Others have tried and failed already even. You do have a point though, everyone continually tries to ape WoW for example despite only Blizzard really having that sort of success with an MMO.

I don't really link the sales figures with the DRM anyway, they're two separate things. I think D3 would have sold really well even if they asked for a copy of your drivers license Its just fluff for the forum fanboys to spout "Hurr ppl didnt put their money where their mouth was me was right durf durf" while they ignore the large kind of consumer base this appeals to. If this had failed to sell I don't really believe it would have been due to the DRM either but because of changing/unpredictable market conditions.

Ideal happy medium - hope that any game smashes sales records and draws positive attention to the platform but doesn't hit internal expectations and makes the team focus on why it performed well but not as well as desired.
 
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14. Re: Diablo III Claims Sales Record May 23, 2012, 11:57 SimplyMonk
 
nin wrote on May 23, 2012, 11:44:
As I told a friend, it scratches a particular itch very well, but if you didn't like D2 (or that kind of game) it doesn't really bring anything new to the table that's going to change your mind.

Yeah. I think that is where I'm disappointed as well. The progression from D1 to D2 felt more groundbreaking, but going from D2 to D3 just feels like what they did for Starcraft 2. A few tweaks, a new story, some new units, completely new back-end and achievements.

Although I know they worked hard on it and there are a lot of subtle changes that greatly effect the metagame, but it just feels like I'm playing an expansion or something I'd expect from EA or Call of Duty sequels. I guess D1 to D2 and Warcraft 2 to Warcraft 3 gameplay changes were just more impressive to me.

Or maybe I was younger and less jaded and bitter... most likely that.
 
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13. Re: Diablo III Claims Sales Record May 23, 2012, 11:57 The Half Elf
 
I have 2 questions...

1) What happened to all the events they showed the multiplayer? First it was in the dungeon's with The Butcher sorta wandering by in the background, then you were outside in some sorta temple area fighting him?

2) Randomization of the maps?
 
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12. Re: Diablo III Claims Sales Record May 23, 2012, 11:56 Tanto Edge
 
That's a lot of error 37s.  
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11. Re: Diablo III Claims Sales Record May 23, 2012, 11:44 nin
 
I'm into the game, but I don't see it as all that great. It's a good game, but very repetitive and limited.

As I told a friend, it scratches a particular itch very well, but if you didn't like D2 (or that kind of game) it doesn't really bring anything new to the table that's going to change your mind.

 
http://www.nin.com/pub/tension/
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