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Diablo III Claims Sales Record

Blizzard Entertainment is claiming a new sales record for Diablo III, their action/RPG sequel, saying it is the biggest PC game launch in history. Of all time. Ever:

Blizzard Entertainment, Inc. today announced that as of the first 24 hours of Diablo® III’s release, more than 3.5 million copies had been sold, setting the new all-time record for fastest-selling PC game.* That number does not include the more than 1.2 million players who received Diablo III as part of signing up for the World of Warcraft® Annual Pass promotion. Altogether, more than 4.7 million gamers around the world were poised to storm Sanctuary on day 1 of Diablo III’s release -- representing the biggest PC-game launch in history.

“Regarding today’s announcement, we recognize that setting a new launch record is a big achievement” As of the first week of the game’s availability, that number had already grown to more than 6.3 million.* The above figures also do not include players in Korean Internet game rooms, where Diablo III has become the top-played game, achieving a record share of more than 39% as of May 22.†

“We’re definitely thrilled that so many people around the world were excited to pick up their copy of Diablo III and jump in the moment it went live,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We also regret that our preparations were not enough to ensure everyone had a seamless experience when they did so. I want to reaffirm our commitment to make sure the millions of Diablo III players out there have a great experience with the game moving forward, and I also want to thank them for their ongoing support.”

“Regarding today’s announcement, we recognize that setting a new launch record is a big achievement,” Morhaime continued. “However, we’re especially proud of the gameplay feedback we’ve received from players worldwide. We’re pleased that Diablo III has lived up to players’ high expectations, and we’re looking forward to welcoming more players into Sanctuary in the days ahead.”

Diablo III went live on May 15, with more than 8,000 retailers throughout the U.S., Canada, Europe, South Korea, Southeast Asia, Australia, New Zealand, and the regions of Taiwan, Hong Kong, and Macau opening their doors to players at midnight or concurrently with the local release time in celebration of the launch. In addition to being able to buy the game at retail stores, gamers in the regions above as well as in Mexico, Argentina, Chile, and Brazil are also able to purchase Diablo III digitally via the official Diablo III website (http://www.diablo3.com).

Commenting on the game’s sales achievement, Bob McKenzie, senior vice president of merchandising at GameStop, stated, “Diablo III was one of our biggest PC launches ever and will help make this a record year for Blizzard at GameStop.”

According to John Love, director of video games at Amazon.com, “Not only did Diablo III break the record for most preordered PC game of all-time on Amazon.com, but it also shattered the record for best day-one sales for any PC game ever on Amazon.com.” Blizzard thanks its retail partners around the world for their support and commitment to the Diablo series.

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150 Replies. 8 pages. Viewing page 8.
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10. Re: Diablo III Claims Sales Record May 23, 2012, 11:40 Verno
 
Bhruic wrote on May 23, 2012, 11:19:
Can't agree there. Everyone is going to look at those sales numbers as a validation of the always on connection. I'd have much rather seen the game completely tank than pulling record sales like this.

I don't know, I think that's one way of looking at it but there's another - that only a company like Blizzard with this kind of brand power combined with a decade of pent up demand could pull it off. Others have tried and failed already even. You do have a point though, everyone continually tries to ape WoW for example despite only Blizzard really having that sort of success with an MMO.

I don't really link the sales figures with the DRM anyway, they're two separate things. I think D3 would have sold really well even if they asked for a copy of your drivers license Its just fluff for the forum fanboys to spout "Hurr ppl didnt put their money where their mouth was me was right durf durf" while they ignore the large kind of consumer base this appeals to. If this had failed to sell I don't really believe it would have been due to the DRM either but because of changing/unpredictable market conditions.
 
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Playing: Infamous Second Son
Watching: Midsomer Murders, Dominion, The Knick
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9. Re: Diablo III Claims Sales Record May 23, 2012, 11:37 siapnar
 
Wowbagger_TIP wrote on May 23, 2012, 11:21:
Creating more PC gamers is a good thing. I still find it funny that people were buying new vid cards for this game though. I just couldn't get into the game though.
I'm into the game, but I don't see it as all that great. It's a good game, but very repetitive and limited.

No need for PC upgrades.. it runs flawlessly on my 4 year-old system, partly due to the clever way the artists built the levels.
Since the world is only viewed from one specific angle, they got away with making a lot of it 2D, rather than 3D.
I must say though, they did a fantastic job masking that fact.
 
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I have projectile dysfunction.
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8. Re: Diablo III Claims Sales Record May 23, 2012, 11:36 Darks
 
Bhruic wrote on May 23, 2012, 11:19:
Verno wrote on May 23, 2012, 11:14:
Regardless of how anyone feels about DRM and whatnot it's great to see a PC game selling huge.

Can't agree there. Everyone is going to look at those sales numbers as a validation of the always on connection. I'd have much rather seen the game completely tank than pulling record sales like this.

That’s what you get for thinking, this just shows that if you make a really good and fun game that people are willing to over look certain annoyances. This is what you call proof in the pudding.
 
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Creator of the Neverwnter Nights Eye of the Beholder Series of Mods.

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7. Re: Diablo III Claims Sales Record May 23, 2012, 11:35 nin
 
Highlander wrote on May 23, 2012, 11:31:
Wildone wrote on May 23, 2012, 11:18:
ERROR 37

That error is meaningless now. Sure, it happened to people trying to connect on launch day, myself included but I have not had that error since.

It's no longer that we flog the dead horse, it's the speed and skill at which we do so.

 
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6. Re: Diablo III Claims Sales Record May 23, 2012, 11:31 Highlander
 
Wildone wrote on May 23, 2012, 11:18:
ERROR 37

That error is meaningless now. Sure, it happened to people trying to connect on launch day, myself included but I have not had that error since.
 
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5. Re: Diablo III Claims Sales Record May 23, 2012, 11:26 Shok
 
I was tempted to buy last weekend but just couldn't pull the trigger. Worked out anyway since all I've been playing is DayZ.  
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4. Re: Diablo III Claims Sales Record May 23, 2012, 11:21 Wowbagger_TIP
 
Creating more PC gamers is a good thing. I still find it funny that people were buying new vid cards for this game though. I just couldn't get into the game though. Of course I tried the TL2 beta, and despite my hopes, I wasn't really getting into that either Still find Path of Exile to be more interesting than either of those, and it still needs a lot of work too.

 
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"The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts." -- Bertrand Russell (I think...)
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3. Re: Diablo III Claims Sales Record May 23, 2012, 11:19 Bhruic
 
Verno wrote on May 23, 2012, 11:14:
Regardless of how anyone feels about DRM and whatnot it's great to see a PC game selling huge.

Can't agree there. Everyone is going to look at those sales numbers as a validation of the always on connection. I'd have much rather seen the game completely tank than pulling record sales like this.
 
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2. Re: Diablo III Claims Sales Record May 23, 2012, 11:18 Wildone
 
ERROR 37  
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1. Re: Diablo III Claims Sales Record May 23, 2012, 11:14 Verno
 
Regardless of how anyone feels about DRM and whatnot it's great to see a PC game selling huge, congrats to Blizzard. I have several friends who bought new PCs just for this game and will likely get back into it as a result of D3.  
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