Sony Online Entertainment announces Bullet Run, a free-to-play first-person shooter they plan to bring to Windows PCs this summer, offering gameplay based on a reality TV series that sounds like The Running Man. They are now accepting beta signups, and this FAQ attempts to answer any questions all this might raise. Here's word on the game:

Welcome to Bullet Run, the killer new Free-to-Play multiplayer online first person shooter. Set in the near future, Bullet Run is the hottest new reality TV game show. Contestants battle to the death with real ammo, real weapons and real attitude. Episodes take place on a variety of sets including a warehouse, a shanty town, an oil rig and more. Through a revolutionary "Synth" technology, these reality stars will die, re-incarnate into a new body, and jump right back into the action until the episode is complete. Nothing's more entertaining than watching someone avenge their own death! In Bullet Run it's not simply gaining the kill that wins you fame. Style and attitude, combined with a hair trigger and cat like reflexes will bring contestants the fame they so desperately desire.

Are you willing to achieve fame at any cost? Then create your own style, with thousands of options to customize your character, weapons and attitude to achieve the ultimate balance between showman and showgun. You're in the big-time now, it's time to show it off. Get the kill shot and stick around to taunt your victim to build your fame. Up the ante by purchasing upgraded gear and abilities in the Green Room then unleash their furry on your competition. Stardom is at your fingertips. Time to step up, dress it up and take 'em out! Are you ready?