Just going by history it's just another way for ea to get a foot in the door with these independents. So they can look for opportunities to screw them over, i.e. buy them out and get their IPs.
Scorpio Slasher: ... What about you boy, what do hate?
Marcus: ... Bullies. Tiny d*ck egotists who hurt people for no reason, make people lock their doors at night. People who make general existence worse, people like you.