Beamer wrote on May 16, 2012, 10:09:
"Fox and NBC: Dish's commercial-skipping DVR 'a strange thing to do' at best, 'an insult' at worst."

In the "be careful what you wish for" department, we're probably less than 3 years away from permanent ad bugs or ad scrolls during shows to compensate for revenues lost via commercial-skipping viewers.

Of course, no one wants to watch crap with that crap, so ad-revenue-driven programming will likely cut back significantly. That's not just networks but basic cable. Which will drop cable subscription rates, meaning HBO will suffer, too.

On the plus side, all of this will force new business models and, probably, new content creativity.
On the down side, it will likely lead to a few lame years and some serious viewing habit fragmentation (which we kind of have, anyway.)