killer_roach wrote on May 9, 2012, 15:52:

Parallax Abstraction wrote on May 9, 2012, 14:12:

What Apple has going for it is an absolutely ridiculous profit margin (in the range of 30%)... that gives them a lot of room to play with going forward. If sales drop off, they can always reduce prices or introduce hardware with narrower margins if need be and remain profitable.

It's already being questioned if Apple is going to be selling the Macbook Air for $799 so that would be a sign of their dropping sales (OSX sales were down this year). I think part of the issue of as to why might have been because the honeymoon is over for many of their customers. I've had friends point out that their Mac was their first and last one they will buy for many reasons. All of them being around the hype of Apple and the reality being far different.