Diablo III Auctions Detailed

Blizzard announces a new Global Play functionality for Battle.net to allow Diablo III players to play on servers in different regions. They also announce a new Auction House Website for the action/RPG as home to the in-game auction functionality in the action/RPG sequel. This FAQ has all the details, including how the house rake will work:
In the gold-based auction house, a 15% transaction fee will be deducted from the final sale price of a successful auction.

In the real-money auction-house, for equipment such as weapons and armor, a fixed transaction fee will be deducted from the seller for each piece of equipment successfully sold. This fee is assessed only if the item is sold. For commodities such as crafting materials, gems, gold, and other “stackable” items, a 15% transaction fee will be deducted from the total sale price.
[…]
Note that additional fees apply for players who choose to receive the proceeds of their successful auction via PayPal™ (in regions where this option is available). See the Functionality section of this FAQ for further details.
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Re: Diablo III Auctions Detailed
May 3, 2012, 23:04
Re: Diablo III Auctions Detailed May 3, 2012, 23:04
May 3, 2012, 23:04
 
If you take the size of the development teams (coders, IT support, play testers, artists, sound teams, media teams, sales and public relations, team managers, and on and on and on) coupled with the average wages and benifits for people of their skill level, you have a heafty dollar value that needs to be recouped before a single dollar of profit is seen.

Sure, but all of those things are what the cost of the game is designed to pay for. At least, traditionally speaking. When you are adding a new revenue stream, you really should only be focused on the costs that are associated with developing and supporting that stream - the other costs were always there.

The ~15%(applied however many times on monies in and/or out) is what their research and statistical data tells them the market will bear to maximize a ROI in the shortest time possible coupled with box and digital sales of the game. This could go up over time and could go down depending on all the afore mentioned variables.

Again, probably true, but I'm not sure where you are going with that. As customers, are we supposed to be happy that Blizzard is attempting to maximize their ROI at our expense? If they decided they could increase their ROI even more if they charged people $15/mth like WoW, should we all just sit back and be happy about it, because, hey, Blizzard is maximizing their ROI?
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