I think Bethesda wants to make sure this isn't turning into another Rogue Warrior or Brink...
You see, besides Skyrim Bethesda published and produced a whole lot of .. crap. And I have the feeling they want to be ABSOLUTELY sure this is not going to be mentioned in the same vein as Rogue Warrior.....
Which could mean this could become a Game of the Year contender, because the preview vids already looked insanely good. If they can deliver even half of that free-flow feeling and RPG'like elements in a decent shooter in a fresh world then this is gonna be a win.