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Re: Morning Consolidation |
Apr 3, 2012, 16:04 |
Beamer |
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Parallax Abstraction wrote on Apr 3, 2012, 15:57:
Cutter wrote on Apr 3, 2012, 14:34:
The development budgets are pretty flat really. It's the marketing costs that are the problem. Any game that needs to spend 50-100 million on marketubg doesn't have a very good product. Good products sell themselvse.
There's a million examples of great games (both critically and from the point of view of those that did play them) that bombed. Marketing is valuable and necessary but I agree that spending more on that than you did on the game is beyond ridiculous.
Would depend on the game's budget, no? I'm sure the marketing for Angry Birds is higher than the cost of the game, but that's because the game is dirt cheap. If you want to do a national media campaign you're looking at a minimum of several million dollars, and plenty of decent games don't have that budget (Epic has said Gears of War 2 cost $10 million. While I'm certain they're leaving some figures out of that, like the cost of engine development, I'm also certain they spent more than that in advertising.)
It's about being smart. Don't be Disney and pump $100 million into John Carter when you know it's likely to bomb. Advertising certainly sways people, significantly, but at some point you're throwing good money after bad (though I'd say John Carter's ads were more damaging than anything else, so not only was it a stupidly expensive campaign it was a stupid campaign.)
But if you have something you think will be a hit sometimes putting stupid amounts of money into making everyone know this makes sense. And even if it isn't great, I think Homefront proves that advertising money can result in sales for mediocre products if the content is right. |
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Date |
Subject |
Author |
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1. |
Apr 3, 10:24 |
Re: Morning Consolidation |
HorrorScope |
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2. |
Apr 3, 12:58 |
Next-gen consoles mean increased development costs, this is a repeat |
JeffD |
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3. |
Apr 3, 13:21 |
Re: Next-gen consoles mean increased development costs, this is a repeat |
Parallax Abstraction |
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4. |
Apr 3, 13:38 |
Re: Next-gen consoles mean increased development costs, this is a repeat |
Beamer |
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5. |
Apr 3, 14:34 |
Re: Morning Consolidation |
Cutter |
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6. |
Apr 3, 14:45 |
Re: Morning Consolidation |
Beamer |
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7. |
Apr 3, 15:53 |
Re: Morning Consolidation |
Verno |
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8. |
Apr 3, 15:57 |
Re: Morning Consolidation |
Parallax Abstraction |
| >> |
9. |
Apr 3, 16:04 |
Re: Morning Consolidation |
Beamer |
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10. |
Apr 3, 17:12 |
Re: Morning Consolidation |
JeffD |
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12. |
Apr 3, 19:26 |
Re: Morning Consolidation |
Jivaro |
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11. |
Apr 3, 17:34 |
Re: Morning Consolidation |
theyarecomingforyou |
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