Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Confessions of an EA Viral Marketer?

A thread on reddit sums up a 4Chan discussion with someone claiming to be a viral marker for Electronic Arts prior to his recent dismissal. He outlines his job trolling websites to create good press and deflect bad press, and makes a number of claims about EA, the most significant being they are on the verge of acquiring another company. This is all to be taken with a grain or more of salt, of course, but Blend Games' summary of the summary (how meta) notes an interesting aspect of all this: "What's more is that when he reveals a former forum name, posters instantly recognize him as a guy who had been defending Mass Effect 3, Star Wars The Old Republic and Origin for several months, even using Origin to hand out free games during a brief marketing campaign, meaning he's either legit or one of the most dedicated trolls ever."

View
39 Replies. 2 pages. Viewing page 1.
< Newer [ 1 2 ] Older >

39. Re: Confessions of an EA Viral Marketer? Mar 30, 2012, 09:52 Verno
 
He was posting immature, unprovoked personal attacks on StingingVelvet so I reported him. He complains a lot about other posters but expects to skirt the rules himself so fair is fair.  
Avatar 51617
 
Playing: Alien Isolation, 7 Days to Die, Dragon Age Origins
Watching: The Canal, Brazil, The Town That Dreaded Sundown
Reply Quote Edit Delete Report
 
38. Re: removed Mar 30, 2012, 08:56 Mr. Tact
 
nin wrote on Mar 29, 2012, 13:30:
* REMOVED *
This comment was deleted on Mar 29, 2012, 17:35.

Interesting -- in all the years I've been reading Blue's and seeing certainly 100s, if not 1000s, of posts from nin I don't recall ever seeing a "*REMOVE*" on him... things that make you go "hmmmm."
 
Truth is brutal. Prepare for pain.
Reply Quote Edit Delete Report
 
37. Re: Confessions of an EA Viral Marketer? Mar 30, 2012, 06:19 Fantaz
 
Kajetan wrote on Mar 29, 2012, 04:08:
InBlack wrote on Mar 29, 2012, 03:28:
Just out of curiousity how much does it pay to be EA's bitch?
Not that much. But it's an easy job. You surf all day and post stuff. The (now defunct) gaming company i worked with years ago, hired a lot of students to do this job.

I mean if companies pay people to troll sites and the like, fuck it where do I sign up???
Look for marketing agencies who work for EA. They hire these people, they do the "viral" stuff.

Could someone please provide a little more proof with examples that this kind of stuff goes on? I still have a hard time believing it without actually seeing it... why would they hire ~500 people to do only this stuff, which seems like more people than their entire development staff working on a game?

 
Avatar 571
 
Reply Quote Edit Delete Report
 
36. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 21:32 Mordecai Walfish
 
StingingVelvet wrote on Mar 29, 2012, 07:44:
I feel it important to point out I never defended Origin, only said Steam was just as bad.

And this stuff is freaky, but then again anyone taking the internet seriously is freaky.

I'd like to see how "seriously freaky" you would be if you lost internet tomorrow.


Oh yeah, and regarding the article.. viral marketers are always the first to get the skinny on huge corporate acquisitions, didntchakno?
 
Avatar 56178
 
Reply Quote Edit Delete Report
 
35. removed Mar 29, 2012, 13:30 nin
 
* REMOVED *
This comment was deleted on Mar 29, 2012, 17:35.
 
http://store.nin.com/index.php?cPath=10
Reply Quote Edit Delete Report
 
34. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 11:28 ASeven
 
Beamer wrote on Mar 29, 2012, 11:09:
Work from home does preclude him from access to sensitive information such as M&A work, which tends to be ultra top secret until announced because any kind of leak could destroy a deal or, in some cases, be considered insider trading. A viral advertiser working from home has zero chance to learn this kind of information. Only top executives and people working on the deal know, and then likely some people via the water cooler. If you're working from home there are no hallway conversations and you do not get this access.

You do not "know the right people" if you work from home.


And I'd be shocked if EA really had many people such as this on payroll. They outsource this to an agency, like every other company in the world.

Oh you would be very surprised at what info a person can obtain working from home, especially if that person is good at obtaining info.

Yes, there's a chance it's bullshit all he said but as that blog points out there was too much info someone from the outside wouldn't have access too. He also had financial expertize, another suspicious thing that makes me think he's legit. And considering that so many leaks have come out in the recent past it's likely some of them are legit as well. Also, taking into account this industry does produce a lot of disgruntled employees no doubt some may think of leaking out internal details a proper revenge.
 
Reply Quote Edit Delete Report
 
33. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 11:09 Beamer
 
ASeven wrote on Mar 29, 2012, 10:34:
Beamer wrote on Mar 29, 2012, 09:30:
ASeven wrote on Mar 29, 2012, 08:37:
xXBatmanXx wrote on Mar 29, 2012, 08:35:
The fact that it is on 4Chan makes it a "who gives a shit" moment.

There's more to it though. As that Blend Games blog shows there's too much stuff that could only come from an insider.

But this is a guy that worked from home, in his own words, and people that work from home never know anything. Plus, as people mentioned, this kind of "job" tends to be agency work, not internal.

Not saying it's impossible, I haven't dug into it, but I think his background is embellished.

Working from home does not exclude him access to info, especially in this day and age where all kinds of information is pretty much at the reach of a keyboard. In my work I get far more information working at home than when I worked for companies. It's all a matter of knowing the right people and having access to the right files.

As such I do believe he is mostly credible since he does point a lot of stuff no one but an insider that had access to EA's closed info would know.

Work from home does preclude him from access to sensitive information such as M&A work, which tends to be ultra top secret until announced because any kind of leak could destroy a deal or, in some cases, be considered insider trading. A viral advertiser working from home has zero chance to learn this kind of information. Only top executives and people working on the deal know, and then likely some people via the water cooler. If you're working from home there are no hallway conversations and you do not get this access.

You do not "know the right people" if you work from home.


And I'd be shocked if EA really had many people such as this on payroll. They outsource this to an agency, like every other company in the world.
 
-------------
Music for the discerning:
http://www.deathwishinc.com
http://www.hydrahead.com
http://www.painkillerrecords.com
Reply Quote Edit Delete Report
 
32. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 10:53 Techie714
 
PHJF wrote on Mar 28, 2012, 23:54:
there are people on this website who have been here along time, and we stick to our guns, and keep our money out of your hands.

All six of us!

seven of us...lol
 
Avatar 25373
 
Steam (ID)
http://steamcommunity.com/id/techie714/
DEAD SH0T
Keep your privacy!
http://prism-break.org/
Reply Quote Edit Delete Report
 
31. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 10:34 ASeven
 
Beamer wrote on Mar 29, 2012, 09:30:
ASeven wrote on Mar 29, 2012, 08:37:
xXBatmanXx wrote on Mar 29, 2012, 08:35:
The fact that it is on 4Chan makes it a "who gives a shit" moment.

There's more to it though. As that Blend Games blog shows there's too much stuff that could only come from an insider.

But this is a guy that worked from home, in his own words, and people that work from home never know anything. Plus, as people mentioned, this kind of "job" tends to be agency work, not internal.

Not saying it's impossible, I haven't dug into it, but I think his background is embellished.

Working from home does not exclude him access to info, especially in this day and age where all kinds of information is pretty much at the reach of a keyboard. In my work I get far more information working at home than when I worked for companies. It's all a matter of knowing the right people and having access to the right files.

As such I do believe he is mostly credible since he does point a lot of stuff no one but an insider that had access to EA's closed info would know.
 
Reply Quote Edit Delete Report
 
30. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 09:30 Beamer
 
ASeven wrote on Mar 29, 2012, 08:37:
xXBatmanXx wrote on Mar 29, 2012, 08:35:
The fact that it is on 4Chan makes it a "who gives a shit" moment.

There's more to it though. As that Blend Games blog shows there's too much stuff that could only come from an insider.

But this is a guy that worked from home, in his own words, and people that work from home never know anything. Plus, as people mentioned, this kind of "job" tends to be agency work, not internal.

Not saying it's impossible, I haven't dug into it, but I think his background is embellished.
 
-------------
Music for the discerning:
http://www.deathwishinc.com
http://www.hydrahead.com
http://www.painkillerrecords.com
Reply Quote Edit Delete Report
 
29. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 08:47 Verno
 
nin wrote on Mar 28, 2012, 21:31:
Stinging Asshole?????

Really uncalled for and immature. Velvet may be exasperating in his bias about Valve/Steam but for the most part he is fair on other topics.
 
Avatar 51617
 
Playing: Alien Isolation, 7 Days to Die, Dragon Age Origins
Watching: The Canal, Brazil, The Town That Dreaded Sundown
Reply Quote Edit Delete Report
 
28. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 08:37 ASeven
 
xXBatmanXx wrote on Mar 29, 2012, 08:35:
The fact that it is on 4Chan makes it a "who gives a shit" moment.

There's more to it though. As that Blend Games blog shows there's too much stuff that could only come from an insider.
 
Reply Quote Edit Delete Report
 
27. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 08:35 xXBatmanXx
 
The fact that it is on 4Chan makes it a "who gives a shit" moment.  
Avatar 10714
 
Buy from GreenManGaming? Use this, we both get $2.00 - http://www.greenmangaming.com/?gmgr=purutuwi
Reply Quote Edit Delete Report
 
26. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 08:11 Kajetan
 
ASeven wrote on Mar 29, 2012, 07:33:
It is a sad statement about mankind when fanboys exist and don't realize how pathetic they really are. I will always say, fanboys are the reason many entertainment industries have gone to shit.
In the Golden Days of Yonder such fanboys ran to join their kings army to slaughter some evil fiend. Because the king or his advisor or his chancellor or his priest said so and therefore it has to be true.

Compared to that I do really prefer fanboyism on the internet. A little bit more civilized. Yes, still stupid, but no bloodshed anymore
 
Reply Quote Edit Delete Report
 
25. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 07:44 StingingVelvet
 
I feel it important to point out I never defended Origin, only said Steam was just as bad.

And this stuff is freaky, but then again anyone taking the internet seriously is freaky.
 
Avatar 54622
 
Reply Quote Edit Delete Report
 
24. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 07:33 ASeven
 
Dades wrote on Mar 29, 2012, 07:29:

Damn right, for an example see that idiot who pops up to defend Blizzard in every single topic about them. People are too stupid to even understand that they blinded by brands and marketing.

They don't need to pay anyone, they can get morons to do it for them.

And that's sad. Why would anyone who isn't a complete retard defend a company? Why? Whiteknighting corporations and publishers gain them absolutely nothing, the publishers don't give an utter shit about them and they win nothing in return for the fanboism which makes their whiteknighting all the more pathetic.

It is a sad statement about mankind when fanboys exist and don't realize how pathetic they really are. I will always say, fanboys are the reason many entertainment industries have gone to shit.
 
Reply Quote Edit Delete Report
 
23. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 07:29 Dades
 
Icewind wrote on Mar 29, 2012, 06:20:
This isn't shocking, since Atari got caught doing it too:

http://worldofstuart.excellentcontent.com/drivergate_returns/

It's a shame that so many young people in this hobby think it's okay to accept things like forced DRM, on disc DLC and poor quality asurance & testing. They white knight companies like EA and think of us as washed up malcontents or that we are just "entitled".

The proof is right there on reddit.

Damn right, for an example see that idiot who pops up to defend Blizzard in every single topic about them. People are too stupid to even understand that they blinded by brands and marketing.

They don't need to pay anyone, they can get morons to do it for them.
 
Avatar 54452
 
Reply Quote Edit Delete Report
 
22. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 06:20 Icewind
 
This isn't shocking, since Atari got caught doing it too:

http://worldofstuart.excellentcontent.com/drivergate_returns/

It's a shame that so many young people in this hobby think it's okay to accept things like forced DRM, on disc DLC and poor quality asurance & testing. They white knight companies like EA and think of us as washed up malcontents or that we are just "entitled".

The proof is right there on reddit.
 
Reply Quote Edit Delete Report
 
21. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 06:18 Julio
 
Plenty of those paid viral marketers are here. Just look in the threads defending DA2...  
Reply Quote Edit Delete Report
 
20. Re: Confessions of an EA Viral Marketer? Mar 29, 2012, 05:36 Ventura
 
EA are a great, great company, and as a game-delivery service, Origin is second to none.

...and I'll keep on saying that shit, just so long as they remember to keep paying me
 
Reply Quote Edit Delete Report
 
39 Replies. 2 pages. Viewing page 1.
< Newer [ 1 2 ] Older >


footer

Blue's News logo