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Ubisoft's DRM Stance Softening?

An interview on Eurogamer.net talking with Ubisoft's Chris Early offers hope that Ubisoft is taking a different view on digital rights management from the outlook that inspired them to create the strictest DRM scheme in the game industry. Chris talks about the addition of value as a way of combating piracy, though some of his comments on this value seem focused on the cloud, which doesn't seem that separated from online DRM. He does, however indicate a shifting position, and while he doesn't promise DRM-free titles from Ubisoft just yet, he doesn't rule them out for the future:

"Is it fair for someone to enjoy our content without us receiving some value for that? I think at the core of that is, no," he said. "Otherwise, other than works of charity, there would be few games made. The balance, however, is, how do we do anything about that and not harm the person who is giving us value for that?

"That's been the delicate balance that the industry has walked over time. It continues to be one that we grapple with as an industry. How do we create content and receive good value for that, and at the same time, not inconvenience the player who has given us value there?

"I don't know that there is a perfect answer today. There are some technological answers. There are some design answers. There have been different approaches from different publishers at times, some doing no DRM and just assuming it's the cost of doing business. Some are doing a very strict DRM. Some doing an on-going content revision. I don't think we have a single, good answer yet. The interesting thing will be, how do we create enough value that that need for DRM goes away?"

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27. Re: Ubisoft's DRM Stance Softening? Mar 23, 2012, 14:41 Jivaro
 
I don't see anything in the interview that indicates to me that Ubisoft is softening their stance. I see a lot of spin, rhetorical questions, circular arguments, and general BS that has all been discussed thousands of times before by anyone involved in the gaming industry in any fashion....from the devs to the players to the office janitors.

The one thing I do see in the interview? Proof that Mr. Early, like the company he works for, clearly puts immediate profit margins over paying and long term customers. He isn't alone in that business philosophy, not by any means....and it definitely isn't unique to the gaming industry. As many people here have pointed out, that is what happens when an industry becomes mainstream and the major players become large publicly owned corporations rather then small privately owned businesses.

As long as publishers and developers are making games to satisfy stockholders rather then customers; DRM, amongst many other current issues in the industry, will continue to be a battlefield where the only casualty is the legitimate paying customer. We pay more for less content, we put up with major annoyances like required online connectivity for single player games, and we deal with terrible customer service.

The really sick part? We are so addicted to our chosen hobby that voting with our wallet by abstaining from purchases that support business practices we don't agree with is just not common enough amongst us to actually change anything. I am not blaming the "victims" so much as pointing out that we could be doing more. Even if 100% of the vocal minority on forums like this one actually did stick to their guns, we all know that the mainstream would not.

I mean, these publishers take torrent download numbers and use them as "lost sales figures". Any idiot has to know that isn't accurate, but that is what happens. So the pirates, regardless of the justification, actually contribute to the problem. We need to not just "not purchase", we need to simply skip these games and DLC all together. That is a real problem, because gamers just don't seem to be able to do that. I don't know if it is entitlement, addiction, or just the reality that they can do it without getting caught.

Long rant...sorry..but my point is that all this interview proves is that the industry still doesn't take the paying customer seriously and I just don't think that is going to change.

Then again, that is why the indie scene is so hopping these days....so maybe there is a silver lining.
 
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  1. Mar 23, 11:02 Re: Ubisoft's DRM Stance Softening? Tumbler
  2. Mar 23, 11:10  Re: Ubisoft's DRM Stance Softening? Darks
  3. Mar 23, 11:11  Re: Ubisoft's DRM Stance Softening? nin
  5. Mar 23, 11:16  Re: Ubisoft's DRM Stance Softening? gilly775
  7. Mar 23, 11:31   Re: Ubisoft's DRM Stance Softening? InBlack
  9. Mar 23, 11:39    Re: Ubisoft's DRM Stance Softening? Frijoles
  38. Mar 23, 18:31   Re: Ubisoft's DRM Stance Softening? The Half Elf
  41. Mar 23, 19:46    Re: Ubisoft's DRM Stance Softening? Dev
  45. Mar 24, 08:37     Re: Ubisoft's DRM Stance Softening? Dmitri_M
  47. Mar 24, 11:24      Re: Ubisoft's DRM Stance Softening? Dev
  48. Mar 24, 15:46       Re: Ubisoft's DRM Stance Softening? Dmitri_M
  49. Mar 24, 16:23        Re: Ubisoft's DRM Stance Softening? TurdFergasun
  42. Mar 23, 20:16    Re: Ubisoft's DRM Stance Softening? Clancy
  43. Mar 24, 00:28    Re: Ubisoft's DRM Stance Softening? Jerykk
  44. Mar 24, 02:06     Re: Ubisoft's DRM Stance Softening? Jivaro
  46. Mar 24, 08:41      Re: Ubisoft's DRM Stance Softening? Dmitri_M
  10. Mar 23, 11:44  Re: Ubisoft's DRM Stance Softening? Endo
  22. Mar 23, 13:43   Re: Ubisoft's DRM Stance Softening? m0deth
  4. Mar 23, 11:15 Re: Ubisoft's DRM Stance Softening? MajorD
  6. Mar 23, 11:29 Re: Ubisoft's DRM Stance Softening? NegaDeath
  8. Mar 23, 11:38 Re: Ubisoft's DRM Stance Softening? Creston
  11. Mar 23, 11:55 Re: Ubisoft's DRM Stance Softening? Verno
  12. Mar 23, 12:12 Re: Ubisoft's DRM Stance Softening? Optional nickname
  13. Mar 23, 12:41  Re: Ubisoft's DRM Stance Softening? ASeven
  15. Mar 23, 12:58   Re: Ubisoft's DRM Stance Softening? wonkawonka
  30. Mar 23, 15:27   Re: Ubisoft's DRM Stance Softening? wtf_man
  19. Mar 23, 13:28  Re: Ubisoft's DRM Stance Softening? nin
  14. Mar 23, 12:47 Re: Ubisoft's DRM Stance Softening? ochentay4
  16. Mar 23, 13:06 Re: Ubisoft's DRM Stance Softening? MajorD
  17. Mar 23, 13:13  Re: Ubisoft's DRM Stance Softening? Beelzebud
  20. Mar 23, 13:31  Re: Ubisoft's DRM Stance Softening? ochentay4
  23. Mar 23, 13:50   Re: Ubisoft's DRM Stance Softening? MajorD
  24. Mar 23, 13:50   Re: Ubisoft's DRM Stance Softening? m0deth
  32. Mar 23, 15:42    Re: Ubisoft's DRM Stance Softening? ochentay4
  34. Mar 23, 16:53    Re: Ubisoft's DRM Stance Softening? Armengar
  18. Mar 23, 13:19 Re: Ubisoft's DRM Stance Softening? Paketep
  21. Mar 23, 13:42  Re: Ubisoft's DRM Stance Softening? Dmitri_M
  25. Mar 23, 14:33 Re: Ubisoft's DRM Stance Softening? theyarecomingforyou
  26. Mar 23, 14:40  Re: Ubisoft's DRM Stance Softening? Prez
>> 27. Mar 23, 14:41 Re: Ubisoft's DRM Stance Softening? Jivaro
  28. Mar 23, 14:46  Re: Ubisoft's DRM Stance Softening? nin
  29. Mar 23, 15:12 Re: Ubisoft's DRM Stance Softening? Dev
  31. Mar 23, 15:38  Re: Ubisoft's DRM Stance Softening? Dmitri_M
  33. Mar 23, 16:29 Re: Ubisoft's DRM Stance Softening? Mashiki Amiketo
  35. Mar 23, 17:06 Re: Ubisoft's DRM Stance Softening? Jeraxle
  36. Mar 23, 17:33 Re: Ubisoft's DRM Stance Softening? Veterator
  37. Mar 23, 17:40  Re: Ubisoft's DRM Stance Softening? Dev
  39. Mar 23, 18:40 Re: Ubisoft's DRM Stance Softening? Closed Betas
  40. Mar 23, 19:26  Re: Ubisoft's DRM Stance Softening? Prez


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