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Ubisoft's DRM Stance Softening?

An interview on Eurogamer.net talking with Ubisoft's Chris Early offers hope that Ubisoft is taking a different view on digital rights management from the outlook that inspired them to create the strictest DRM scheme in the game industry. Chris talks about the addition of value as a way of combating piracy, though some of his comments on this value seem focused on the cloud, which doesn't seem that separated from online DRM. He does, however indicate a shifting position, and while he doesn't promise DRM-free titles from Ubisoft just yet, he doesn't rule them out for the future:

"Is it fair for someone to enjoy our content without us receiving some value for that? I think at the core of that is, no," he said. "Otherwise, other than works of charity, there would be few games made. The balance, however, is, how do we do anything about that and not harm the person who is giving us value for that?

"That's been the delicate balance that the industry has walked over time. It continues to be one that we grapple with as an industry. How do we create content and receive good value for that, and at the same time, not inconvenience the player who has given us value there?

"I don't know that there is a perfect answer today. There are some technological answers. There are some design answers. There have been different approaches from different publishers at times, some doing no DRM and just assuming it's the cost of doing business. Some are doing a very strict DRM. Some doing an on-going content revision. I don't think we have a single, good answer yet. The interesting thing will be, how do we create enough value that that need for DRM goes away?"

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22. Re: Ubisoft's DRM Stance Softening? Mar 23, 2012, 13:43 m0deth
 
Endo wrote on Mar 23, 2012, 11:44:
"Is it fair for someone to enjoy our content without us receiving some value for that? I think at the core of that is, no,"

And that mentality is exactly what is crippling our culture and our progress as a civilization. You don't have to monetize every little fucking thing you spend 5 minutes on. It's ok for some people to gain entertainment, pleasure, or other benefits from something you've worked on without you getting paid for it.

Exactly, this is my problem with his comments...for one, it assumes just because they made something, that it has value for others, this is no guarantee, and never should be.

Secondly, it assumes every person "enjoying their content" is actually enjoying it. This would be marginal at best.

This is the problem with media, in any form, authors/producers automatically assume what they have to offer has any value, and move to enforce protection of something that the market may deem valueless.

Get this now...if every artist that made a statue raked in money for every pair of eyes that viewed their scupture, we'd all be broke. There is only so much value in disposable entertainment, and let's face it, games nowadays are more disposable than ever before, no matter how much was put into them. It's a sad truth that you all live in a cut throat business, but you need to stop cutting the throats of customers, and stop assuming everything you produce isn't a polished turd. We will decide that for you, that's how markets work. Supposedly
 
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    Date Subject Author
  1. Mar 23, 11:02 Re: Ubisoft's DRM Stance Softening? Tumbler
  2. Mar 23, 11:10  Re: Ubisoft's DRM Stance Softening? Darks
  3. Mar 23, 11:11  Re: Ubisoft's DRM Stance Softening? nin
  5. Mar 23, 11:16  Re: Ubisoft's DRM Stance Softening? gilly775
  7. Mar 23, 11:31   Re: Ubisoft's DRM Stance Softening? InBlack
  9. Mar 23, 11:39    Re: Ubisoft's DRM Stance Softening? Frijoles
  38. Mar 23, 18:31   Re: Ubisoft's DRM Stance Softening? The Half Elf
  41. Mar 23, 19:46    Re: Ubisoft's DRM Stance Softening? Dev
  45. Mar 24, 08:37     Re: Ubisoft's DRM Stance Softening? Dmitri_M
  47. Mar 24, 11:24      Re: Ubisoft's DRM Stance Softening? Dev
  48. Mar 24, 15:46       Re: Ubisoft's DRM Stance Softening? Dmitri_M
  49. Mar 24, 16:23        Re: Ubisoft's DRM Stance Softening? TurdFergasun
  42. Mar 23, 20:16    Re: Ubisoft's DRM Stance Softening? Clancy
  43. Mar 24, 00:28    Re: Ubisoft's DRM Stance Softening? Jerykk
  44. Mar 24, 02:06     Re: Ubisoft's DRM Stance Softening? Jivaro
  46. Mar 24, 08:41      Re: Ubisoft's DRM Stance Softening? Dmitri_M
  10. Mar 23, 11:44  Re: Ubisoft's DRM Stance Softening? Endo
>> 22. Mar 23, 13:43   Re: Ubisoft's DRM Stance Softening? m0deth
  4. Mar 23, 11:15 Re: Ubisoft's DRM Stance Softening? MajorD
  6. Mar 23, 11:29 Re: Ubisoft's DRM Stance Softening? NegaDeath
  8. Mar 23, 11:38 Re: Ubisoft's DRM Stance Softening? Creston
  11. Mar 23, 11:55 Re: Ubisoft's DRM Stance Softening? Verno
  12. Mar 23, 12:12 Re: Ubisoft's DRM Stance Softening? Optional nickname
  13. Mar 23, 12:41  Re: Ubisoft's DRM Stance Softening? ASeven
  15. Mar 23, 12:58   Re: Ubisoft's DRM Stance Softening? wonkawonka
  30. Mar 23, 15:27   Re: Ubisoft's DRM Stance Softening? wtf_man
  19. Mar 23, 13:28  Re: Ubisoft's DRM Stance Softening? nin
  14. Mar 23, 12:47 Re: Ubisoft's DRM Stance Softening? ochentay4
  16. Mar 23, 13:06 Re: Ubisoft's DRM Stance Softening? MajorD
  17. Mar 23, 13:13  Re: Ubisoft's DRM Stance Softening? Beelzebud
  20. Mar 23, 13:31  Re: Ubisoft's DRM Stance Softening? ochentay4
  23. Mar 23, 13:50   Re: Ubisoft's DRM Stance Softening? MajorD
  24. Mar 23, 13:50   Re: Ubisoft's DRM Stance Softening? m0deth
  32. Mar 23, 15:42    Re: Ubisoft's DRM Stance Softening? ochentay4
  34. Mar 23, 16:53    Re: Ubisoft's DRM Stance Softening? Armengar
  18. Mar 23, 13:19 Re: Ubisoft's DRM Stance Softening? Paketep
  21. Mar 23, 13:42  Re: Ubisoft's DRM Stance Softening? Dmitri_M
  25. Mar 23, 14:33 Re: Ubisoft's DRM Stance Softening? theyarecomingforyou
  26. Mar 23, 14:40  Re: Ubisoft's DRM Stance Softening? Prez
  27. Mar 23, 14:41 Re: Ubisoft's DRM Stance Softening? Jivaro
  28. Mar 23, 14:46  Re: Ubisoft's DRM Stance Softening? nin
  29. Mar 23, 15:12 Re: Ubisoft's DRM Stance Softening? Dev
  31. Mar 23, 15:38  Re: Ubisoft's DRM Stance Softening? Dmitri_M
  33. Mar 23, 16:29 Re: Ubisoft's DRM Stance Softening? Mashiki Amiketo
  35. Mar 23, 17:06 Re: Ubisoft's DRM Stance Softening? Jeraxle
  36. Mar 23, 17:33 Re: Ubisoft's DRM Stance Softening? Veterator
  37. Mar 23, 17:40  Re: Ubisoft's DRM Stance Softening? Dev
  39. Mar 23, 18:40 Re: Ubisoft's DRM Stance Softening? Closed Betas
  40. Mar 23, 19:26  Re: Ubisoft's DRM Stance Softening? Prez


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