Bhruic wrote on Feb 27, 2012, 20:04:

That would still be EA thats doing it on steam. Valve doesn't set prices at all on steam, they also don't set regional prices or the differences thereof. EA sends the price list to valve to put on steam.

My understanding is that it happens with all games, not just EA ones. Which would make it either Valve responsible, or price collusion between all of the publishers, take your pick.

"With Steam, our first sale was 25 percent off, and it generated around three times the daily revenue while it was going on," explained Ron Carmel, co-founder of World of Goo developer 2D Boy. "I believe this was mostly because of the promotion that the sale got, not as much the actual price drop, but it did drive home the point that Valve knows how to promote games on Steam very well. Our first 75 percent off sale generated something like 25 times the daily revenue."

"Sales were going slow," Andrew Goulding, the developer behind the point-and-click adventure Jolly Rover, told Ars. "Steam suggested right away that the price was wrong for this type of game at $19.99, but I wanted to see how it would go. I think they were right.
[...]
For one day, all five games cost just $5. And despite only getting one-fifth of the bundle's revenue, with nearly 47,000 copies sold, Goulding said he still made more revenue in that one day than he had during the game's entire life up to that point.