"...enhances the gameplay experience."
I love this. How do ads enhance gameplay? Why would I enjoy looking at an advertisement inside a game? This is a moneygrab plain and simple.
In-game advertisements, the proliferation of Play2Win models, data farming at every opportunity, endless hype to deliver a mediocre product... video games have fallen so far from how I knew them as a child and a teen. Maybe it's time to move on to rock climbing or something.