CommunistHamster wrote on Jan 24, 2012, 07:37:
Advertising agencies are deluded.
Advertising agencies who still believe that ingame advertising is TEH NEW SHIT! As i said, MS sold Massive, their own ingame advertising branch, two years ago because ingame advertising is not working as intended. Potential advertisers are weary because ad reception ingame is very, very low. Much lower than in other media. Prices dropped, estimated income figures had to be drastically corrected downwards.
Nowadays, ingame advertising is a nice little additional income for the publishers, but not the major business model it was supposed to be a few years ago.