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Ads in Titan?

A Blizzard Entertainment Job Listing for a "Franchise Development Producer" for their next-gen MMOG offers a possible insight into plans for the game, presumably the mysterious game codenamed Titan. This responsibility listed for the position suggests plans for some branding: "Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience." Thanks IGN.

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28. Re: Ads in Titan? Jan 24, 2012, 05:36 Dev
 
FoxAlpha wrote on Jan 24, 2012, 03:49:
Why limited themselves to billboards if they could get that level of advertising in the game maybe that wouldn’t need to charge players any money subscription fees.
Because its far more work to texturize items in the game with decals than just to throw up ads on billboards. Not just more work for the game devs, but more work for the ad agency too. Like I said, I don't think ads have been a very good paying thing for games so far. If it was such an amazing source of income, everyone would be doing it with every game. As I recall, didn't EA put some in game ads with a battlefield game? Do you think EA would miss a chance to put it in every single subsequent game if it paid well? Even if it was paying well, why the heck would they get rid of any other potential income source for this?

How often do you see some place lowering prices for something that they saved money in doing? Digital games save ton's of money over physical retail games in manufacturing, and give a much bigger chunk of the pie to the devs compared with physical retail games, yet they typically are released at same price points.
Kajetan wrote on Jan 24, 2012, 03:49:
Blizzard has to act, sure, but they are in no need to hurry.
I disagree. For business reasons they should hurry. And ever since they've gotten bought out by activision they've been ever more focused on money at the expense of the games.

They are starting to lose subscriber numbers in a downward trend (up until now, its been normally expected churn, and new subscribers tended to outnumbers the cancellations). Why do you think blizzard made the game free now for up to level 20? Previously they only had time limited game trials. They are seeing the writing on the wall and trying to slow the loss. The leaving subscribers are likely going to competitors. Blizzard needs to get something new out there to attract the ones leaving to stay with the company. Every month they delay Titan is another month that more subscribers may leave. Sure they will stay king of the hill even if it drops to 2 million instead of 12 million, but thats a huge chunk of income they are missing out on. It would be far better for them as a company if the people leaving went to a different blizzard product instead of another.

I think we'll see titan within a couple years.

This comment was edited on Jan 24, 2012, 05:51.
 
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    Date Subject Author
  1. Jan 23, 19:30 Re: Ads in Titan? Dev
  6. Jan 23, 21:03  Re: Ads in Titan? Frijoles
  8. Jan 23, 21:18   Re: Ads in Titan? Dev
  14. Jan 23, 23:38   Re: Ads in Titan? Brin
  20. Jan 24, 03:01  Re: Ads in Titan? Muscular Beaver
  2. Jan 23, 19:45 Re: Ads in Titan? Quboid
  4. Jan 23, 20:04  Re: Ads in Titan? Kitkoan
  5. Jan 23, 20:09   Re: Ads in Titan? nin
  10. Jan 23, 22:04   Re: Ads in Titan? Quboid
  11. Jan 23, 22:19    Re: Ads in Titan? Red
  12. Jan 23, 22:25     Re: Ads in Titan? The Half Elf
  13. Jan 23, 22:45      Re: Ads in Titan? Grokk
  31. Jan 24, 06:44      Re: Ads in Titan? Lorcin
  32. Jan 24, 07:07       Re: Ads in Titan? web-cyborg
  3. Jan 23, 20:00 Re: Ads in Titan? NewMaxx
  7. Jan 23, 21:10 Re: Ads in Titan? Cutter
  9. Jan 23, 21:25 Re: Ads in Titan? Doombringer
  15. Jan 23, 23:56 Re: Ads in Titan? El Pit
  24. Jan 24, 03:43  Re: Ads in Titan? Dev
  26. Jan 24, 03:49   Re: Ads in Titan? Kajetan
  16. Jan 24, 00:35 Re: Ads in Titan? Creston
  17. Jan 24, 01:19 Re: Ads in Titan? bhcompy
  18. Jan 24, 01:24  Re: Ads in Titan? deqer
  19. Jan 24, 02:01   Re: Ads in Titan? Caladell
  38. Jan 24, 13:09  Re: Ads in Titan? Fion
  21. Jan 24, 03:21 Re: Ads in Titan? Kajetan
  22. Jan 24, 03:28  Re: Ads in Titan? Agent.X7
  27. Jan 24, 04:45   Re: Ads in Titan? DarkCntry
  23. Jan 24, 03:35 Re: Ads in Titan? ZeroCougar
  25. Jan 24, 03:49 Re: Ads in Titan? FoxAlpha
>> 28. Jan 24, 05:36  Re: Ads in Titan? Dev
  29. Jan 24, 06:08   Re: Ads in Titan? Kajetan
  30. Jan 24, 06:37 Re: Ads in Titan? web-cyborg
  33. Jan 24, 07:37 Re: Ads in Titan? CommunistHamster
  34. Jan 24, 08:19  Re: Ads in Titan? Kajetan
  35. Jan 24, 08:41 Re: Ads in Titan? Verno
  36. Jan 24, 09:27  Re: Ads in Titan? Beamer
  37. Jan 24, 12:44 Re: Ads in Titan? chickenboo
  39. Jan 24, 17:27  Re: Ads in Titan? Ch3rub
  40. Jan 24, 18:02   Re: Ads in Titan? Beamer
  41. Jan 25, 05:14    Re: Ads in Titan? Kajetan
  42. Jan 25, 08:11     Re: Ads in Titan? Beamer
  43. Jan 25, 20:06      Re: Ads in Titan? Sepharo
  44. Jan 25, 20:50       Re: Ads in Titan? Beamer
  45. Jan 25, 21:11        Re: Ads in Titan? Sepharo
  46. Jan 25, 23:37         Re: Ads in Titan? Beamer
  47. Jan 26, 01:05          Re: Ads in Titan? Sepharo
  48. Jan 26, 07:56           Re: Ads in Titan? Beamer
  49. Jan 26, 13:41            Re: Ads in Titan? Sepharo


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