Activision Publishing announces an impressive sales milestone for Call of Duty: Modern Warfare 3, saying the military shooter sequel has surpassed USD $1 billion in sales in a mere 16 days, eclipsing a record for fastest run to a billion set by James Cameron's Avatar. "Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."