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CD Projekt on Piracy and DRM

An interview on PC Gamer with Marcin Iwinski is a conversation where the CD Projekt CEO comments on piracy, saying now matter how many times The Witcher 2 was pirated (which they estimate may have been as often as 4.5 million times), the game's lack of DRM was still the right call:

From the very beginning our main competitors on the market were pirates. The question was really not if company x or y had better marketing or better releases, but more like “How can we convince gamers to go and buy the legit version and not to go to a local street vendor and buy a pirated one?” We of course experimented with all available DRM/copy protection, but frankly nothing worked. Whatever we used was cracked within a day or two, massively copied and immediately available on the streets for a fraction of our price.

We did not give up, but came up with new strategy: we started offering high value with the product – like enhancing the game with additional collectors’ items like soundtracks, making-of DVDs, books, walkthroughs, etc. This, together with a long process of educating local gamers about why it makes sense to actually buy games legally, worked. And today, we have a reasonably healthy games market.

In any case, I am not saying that we have eliminated piracy or there is not piracy in the case of TW2. There is, and TW2 was [illegally] downloaded by tens of thousands of people during the first two weeks after release. Still, DRM does not work and however you would protect it, it will be cracked in no time. Plus, the DRM itself is a pain for your legal gamers – this group of honest people, who decided that your game was worth the 50 USD or Euro and went and bought it. Why would you want to make their lives more difficult?

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24. Re: CD Projekt on Piracy and DRM Nov 30, 2011, 17:19 Halo
 
Mashiki Amiketo wrote on Nov 30, 2011, 17:11:
ASeven wrote on Nov 30, 2011, 16:58:
I''ve been in China, Russia, Thailand, Dubai ...
Read post 14

How did you go to Hong Kong but not China? "/
 
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    Date Subject Author
  1. Nov 30, 12:20 Re: CD Projekt on Piracy and DRM Tim
  2. Nov 30, 12:21 Re: CD Projekt on Piracy and DRM Ruffiana
  3. Nov 30, 12:23  Re: CD Projekt on Piracy and DRM Jerykk
  5. Nov 30, 12:27   Re: CD Projekt on Piracy and DRM Mashiki Amiketo
  9. Nov 30, 12:32    Re: CD Projekt on Piracy and DRM Ruffiana
  11. Nov 30, 12:38     Re: CD Projekt on Piracy and DRM Mashiki Amiketo
  22. Nov 30, 16:58    Re: CD Projekt on Piracy and DRM ASeven
  23. Nov 30, 17:11     Re: CD Projekt on Piracy and DRM Mashiki Amiketo
>> 24. Nov 30, 17:19      Re: CD Projekt on Piracy and DRM Halo
  25. Nov 30, 17:38       Re: CD Projekt on Piracy and DRM ^Drag0n^
  28. Nov 30, 17:58       Re: CD Projekt on Piracy and DRM Mashiki Amiketo
  6. Nov 30, 12:28   Re: CD Projekt on Piracy and DRM Ruffiana
  10. Nov 30, 12:35    Re: CD Projekt on Piracy and DRM Tim
  12. Nov 30, 12:38    Re: CD Projekt on Piracy and DRM Suckage
  8. Nov 30, 12:31   Re: CD Projekt on Piracy and DRM necrosis
  19. Nov 30, 14:18   Re: CD Projekt on Piracy and DRM ^Drag0n^
  20. Nov 30, 15:17    Re: CD Projekt on Piracy and DRM PHJF
  21. Nov 30, 15:24     Re: CD Projekt on Piracy and DRM ^Drag0n^
  29. Nov 30, 18:16  Re: CD Projekt on Piracy and DRM Veterator
  30. Nov 30, 19:49   Re: CD Projekt on Piracy and DRM Sepharo
  4. Nov 30, 12:25 Re: CD Projekt on Piracy and DRM Verno
  7. Nov 30, 12:30 Re: CD Projekt on Piracy and DRM necrosis
  13. Nov 30, 12:39 Re: CD Projekt on Piracy and DRM Verno
  14. Nov 30, 12:43  Re: CD Projekt on Piracy and DRM Mashiki Amiketo
  15. Nov 30, 13:03   Re: CD Projekt on Piracy and DRM Prez
  18. Nov 30, 14:11    Re: CD Projekt on Piracy and DRM ^Drag0n^
  16. Nov 30, 13:38 Re: CD Projekt on Piracy and DRM Dev
  17. Nov 30, 13:44  Re: CD Projekt on Piracy and DRM PHJF
  26. Nov 30, 17:45   Re: CD Projekt on Piracy and DRM Slashman
  27. Nov 30, 17:49 Re: CD Projekt on Piracy and DRM Elwro
  31. Dec 1, 02:04 Re: CD Projekt on Piracy and DRM KilrathiAce
  32. Dec 1, 09:12  Re: CD Projekt on Piracy and DRM Zoom


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