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Warhammer 40K MMOG's "Flexible" Business Model

GamesIndustry.biz (registration required) has more from last night's THQ post-earnings conference call, where the "flexible" business model for Warhammer 40,000: Dark Millennium Online, their upcoming MMORPG. Here's what THQ CEO Brian Farrell says about this:

"So what we've done is make the business model within Dark Millennium Online flexible so we can use different business models in different territories and exploit the game on a worldwide basis."

"We will have not just one business model, like subscriptions. There will be other monetisation mechanisms in the game... The team there is being very thoughtful about how we maximise monetisation in this game."

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12. Re: Warhammer 40K MMOG's Nov 4, 2011, 09:11 Bard
 
entr0py wrote on Nov 3, 2011, 22:08:
Bard wrote on Nov 3, 2011, 14:53:
China plays with never expiring pay per minute.

I'd play MMORPG's if that was the case here in North America. Sick of paying a monthly subscription that gets wasted if i am too busy to play.

I played Aion for a couple months while it was out in China but not the US, using an English language patch derived from the English beta. It used the payment model you described and it was fantastic. Very affordable and without any subscriptions, client charge, pressure to play, or billing information stored on their servers.

Honestly if they can find a way to do it I think you'll see a lot of people paying for 40k Online in Asia even if they play somewhere else in the world.

I have no doubt they could - but i doubt they'll see it as profitable as the ripoff model.
 
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11. Re: Warhammer 40K MMOG's "Flexible" Business Model Nov 4, 2011, 02:35 KilrathiAce
 
Developer behind this game is unknown and with no track record. As a result I would really hold off, especially when publisher now calls the game as a flexible business model. cough.  
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10. Re: Warhammer 40K MMOG's Nov 3, 2011, 22:08 entr0py
 
Bard wrote on Nov 3, 2011, 14:53:
China plays with never expiring pay per minute.

I'd play MMORPG's if that was the case here in North America. Sick of paying a monthly subscription that gets wasted if i am too busy to play.

I played Aion for a couple months while it was out in China but not the US, using an English language patch derived from the English beta. It used the payment model you described and it was fantastic. Very affordable and without any subscriptions, client charge, pressure to play, or billing information stored on their servers.

Honestly if they can find a way to do it I think you'll see a lot of people paying for 40k Online in Asia even if they play somewhere else in the world.
 
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9. Re: Warhammer 40K MMOG's "Flexible" Business Model Nov 3, 2011, 18:17 Sempai
 
The fact he uses the word "exploit" already worries me for this game.  
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8. Re: Warhammer 40K MMOG's "Flexible" Business Model Nov 3, 2011, 16:50 Despoiler
 
What is the big deal here? This is what every multi-territory MMO does.  
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7. Re: Warhammer 40K MMOG's "Flexible" Business Model Nov 3, 2011, 16:05 Tumbler
 
We will have not just one business model, like subscriptions. There will be other monetisation mechanisms in the game... The team there is being very thoughtful about how we maximize monetisation in this game.

I'm going to monetize the shit out of that dude! Boom MONEYSHOT!

They should make a game where when you kill someone you earn money. Like $0.50. If you get a head shot you earn $1. The person you kill has to pay $0.75 if they get killed and if they are killed by a headshot you are charged $1.25.

I should start collecting games soon because it feels like we're about to head off a fucking cliff with this shit.
 
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6. Re: Warhammer 40K MMOG's Nov 3, 2011, 14:53 Bard
 
China plays with never expiring pay per minute.

I'd play MMORPG's if that was the case here in North America. Sick of paying a monthly subscription that gets wasted if i am too busy to play.
 
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5. Re: Warhammer 40K MMOG's Nov 3, 2011, 14:35 saluk
 
kylania wrote on Nov 3, 2011, 12:52:
Whenever I see someone talking like that, especially about a game, I just want to punch them in the face.

Why don't you try making the game the best it can be and make money by creating a compelling and enjoyable experience rather than trying to create "monetisation mechanisms" and calling it a game.

Sorry, it is 2011. No one makes games anymore, they only make interactive money accumulation services.
 
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4. Re: Warhammer 40K MMOG's "Flexible" Business Model Nov 3, 2011, 12:53 007Bistromath
 
Huh. So Americans will pay a subscription to play what Chinese gold farmers play as a freemium shit heap. Awesome.  
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3. Re: Warhammer 40K MMOG's Nov 3, 2011, 12:52 kylania
 
Whenever I see someone talking like that, especially about a game, I just want to punch them in the face.

Why don't you try making the game the best it can be and make money by creating a compelling and enjoyable experience rather than trying to create "monetisation mechanisms" and calling it a game.
 
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2. Re: Warhammer 40K MMOG's Nov 3, 2011, 12:23 Angrius Maximis
 
LOL

I had totally forgotten about this game. Talk about something doomed to flop. I really think Star Wars will be the last of the "2004" style MMO's that will succeed at all.

This game is already out of date before it launches. I cant wait to see it fall flat on its face.

And while I am here: Fuck you Games Workshop.

Thats it
 
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1. Re: Warhammer 40K MMOG's "Flexible" Business Model Nov 3, 2011, 12:07 Frijoles
 
Why does this remind me of Hellgate London?  
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