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NPD September Figures

The L.A. Times has a bit on the September sales figures reported by the NPD Group. Word is game sales are up and hardware sales are down:

The starting gun for the video game industry's crucial holiday season went off with a bang in September as sales of games perked up 4% after four consecutive months of declines, according to a report from market research firm NPD Group.

But as the industry scored $630.2 million in sales of games sold at retail stores last month, up from $612.1 million a year earlier, sales of consoles tumbled 9% to $349 million from $382.9 million in 2010, as manufacturers cut the cost of devices used to play those games. Nintendo's hand-held 3DS console, for example, saw its price tag fall to $170 from $250 when it launched in March.

The decline in hardware offset the gains in game sales, leading to a 6% overall drop in total sales to $1.16 billion from $1.23 billion in September 2010.

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12. Re: NPD September Figures Oct 14, 2011, 22:31 theyarecomingforyou
 
Ruffiana wrote on Oct 14, 2011, 18:04:
Why do we lump game software and game hardware together in sales charts?

Do DVDs and DVD players typically get lumped together? Music and iPods? Serious, curious question here.
Exactly. They shouldn't be grouped together, unless trying to make a specific point. All the consoles already have a large userbase, therefore the trends in software sales are far more important. For instance, if they're still selling new consoles but there's a decline in software sales then that would be concerning.

Also, it's the profitability that is most important. It doesn't matter if console sales dropped 31% if they're actually generating more profit through cost reductions in manufacturing.
 
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    Date Subject Author
  1. Oct 14, 10:50 Re: NPD September Figures spindoctor
  2. Oct 14, 10:57 Re: NPD September Figures Bludd
  3. Oct 14, 13:42  Re: NPD September Figures SimplyMonk
  4. Oct 14, 14:04   Re: NPD September Figures spindoctor
  5. Oct 14, 14:31    Re: NPD September Figures Wildone
  6. Oct 14, 16:05    Re: NPD September Figures SimplyMonk
  7. Oct 14, 16:32 Re: NPD September Figures Metasparks
  8. Oct 14, 18:04 Re: NPD September Figures Ruffiana
  11. Oct 14, 19:51  Re: NPD September Figures SimplyMonk
>> 12. Oct 14, 22:31  Re: NPD September Figures theyarecomingforyou
  9. Oct 14, 18:16 Re: NPD September Figures DangerDog
  10. Oct 14, 18:35  Re: NPD September Figures Ruffiana


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