The Wall Street Journal profiles Rumble, a startup developer/publisher of free-to-play games formed by veterans of BioWare/Pandemic, Playdom, EA, and Zynga. It outlines their plans for social games, though it is also noted most of these will be playable outside of Facebook: "Rumble does plan to use Facebook, Richardson says. But there will be other routes to reach users, unlike some other social-gaming startups, on mobile devices or on PCs through a browser." Thanks Destructoid.