As noted on GameSpot, the EULA for EA's Origin service has been amended in a clear attempt to allay fears of intrusiveness inspired by launguage it previously contained. The EULA no longer says you must avoid using the service if you don't want your information to be collected, and EA has also removed the portion saying they may "use this information combined with personal information for marketing purposes and to improve our products and services. We may also share that data with our third party service providers in a form that does not personally identify you." It also no longer states that "EA reserves the right to monitor communications on the Application and disclose any information EA deems necessary." And here is some new language that's been added:

EA would never sell your personally identifiable information to anyone, nor would it ever use spyware or install spyware on users' machines. We and agents acting on our behalf do not share information that personally identifies you without your consent, except in rare instances where disclosure is required by law or to enforce EA's legal rights.