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Op Ed

GamePro - Time for Bethesda to Drop the 'Scrolls' Lawsuit.
It may well end up going to court--Bethesda seems intent on aggressively defending their trademark--but the question is, "Why?" What can Bethesda possibly gain from what Notch has masterfully made into a media circus?

The answer is "nothing." Even if Bethesda has grounds--and at least one legal expert says they do--there's no undoing the damage that would come from this public relations debacle. As it is, Bethesda is mainly coming off as a bully of a publisher that's picking on the little guy. And the more Notch writes, the worse they look.

Bethesda might win the battle, but they'll ultimately lose the war. Obviously, this will in no way impact sales on Skyrim. Business will go on as usual. But a very public fight with an indie developer--which this surely would become--would only set Bethesda on the slippery slope to being perceived as a black hat in the game industry. And that's a label that even publishing giant Activision has gotten rather sensitive about lately.

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15. Re: Op Ed Aug 23, 2011, 17:49 Cutter
 
Ozmodan wrote on Aug 23, 2011, 17:02:
Their legal expert has a loose nut upstairs. There is no way they can win this. They might find a judge somewhere that will give them a break, but any appeals court would overturn it.

"
This guy has gone out of his way to provoke this lawsuit, or one down the road. Bethesda is well within their rights to protect their intellectual property and I fully believe that they will prevail. It is entirely appropriate for Bethesda to force the issue at this point rather than wait for it to become flagrantly infringing, which I have no doubt it would become. Nobody likes to see these lawsuits, but in the end this guy will be done and Bethesda will not be a pariah. They will deliver great games, as fits their reputation, which is more than one can say about EA or Activision (or Bioware, after DA2)"

A legal guru the above guy is NOT! Learn some trademark law, Bethesda is wasting their time.

Stupid lawsuit which makes Bethesda look really stupid.

If a company is concerned about possible trademark dilution they must show that they actively protect said trademark or they can possibly lose it. For the millionth time this isn't about Bethsoft telling other people what they can't or can use, it's about protecting their trademark. They're not looking to prevent Notch, or anyone else from using the word "scrolls" in a game title.

Once more....
http://en.wikipedia.org/wiki/Trademark_dilution
 
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"The South will boogie again!" - Disco Stu
Previous Post Next Post Reply Quote Edit Delete Report
 
    Date Subject Author
  1. Aug 23, 11:29 Re: Op Ed Creston
  2. Aug 23, 11:41 Re: Op Ed Silicon Avatar
  3. Aug 23, 11:56 Re: Op Ed mixma242
  4. Aug 23, 12:27  Re: Op Ed killer_roach
  5. Aug 23, 13:00 Re: Op Ed Kastagir
  6. Aug 23, 13:14  Re: Op Ed Prez
  21. Aug 24, 04:49   Re: Op Ed InBlack
  7. Aug 23, 13:35 Re: Op Ed Ratty
  8. Aug 23, 14:07 Re: Op Ed jacobvandy
  9. Aug 23, 14:29 Re: Op Ed Cutter
  19. Aug 24, 00:02  Re: Op Ed Creston
  10. Aug 23, 15:12 Re: Op Ed ldonyo
  11. Aug 23, 15:27 Re: Op Ed xXBatmanXx
  12. Aug 23, 16:04  Re: Op Ed killer_roach
  20. Aug 24, 00:06  Re: Op Ed Creston
  13. Aug 23, 16:49 Re: Op Ed Silicon Avatar
  14. Aug 23, 17:02 Re: Op Ed Ozmodan
>> 15. Aug 23, 17:49  Re: Op Ed Cutter
  16. Aug 23, 18:23   Re: Op Ed Krovven
  18. Aug 23, 19:52   Re: Op Ed eRe4s3r
  17. Aug 23, 19:32 Re: Op Ed Sepharo


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