Peter Moore New EA COO

[Aug 05, 2011, 11:50 am ET] - Share - Viewing Comments

Electronic Arts announces that Peter Moore will take over as COO of EA beginning next week:

Video game publisher Electronic Arts Inc. has named Peter Moore, the head of its EA Sports label, as chief operating officer effective Aug. 8.

Moore replaces John Schappert, who left the company to join "FarmVille" maker Zynga Inc., the fast-rising online game company that's starting to encroach on traditional video game publishers. Aiming to stay competitive in the age of Facebook and mobile games, EA recently bought PopCap Games, the company behind "Bejeweled" and "Plants vs. Zombies."

EA said in a regulatory filing Thursday that it is also reshuffling the label structure it established in 2007. Frank Gibeau, President of EA Games, will become president of the EA Labels, which will comprise EA Games, EA Sports, Bioware and EA Play.

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Re: Peter Moore New EA COO

Aug 5, 2011, 20:23

mag

Hump wrote on Aug 5, 2011, 18:36: What ever happened to Ed Fries? The guy seemed to be one of the few suits who actually understood gamers and what they wanted. I think you just answered your own question.

Re: Peter Moore New EA COO

Aug 5, 2011, 18:36

Hump

What ever happened to Ed Fries? The guy seemed to be one of the few suits who actually understood gamers and what they wanted.




---------------------------------------------------------------------- "Both the “left” and the “right” pretend they have the answer, but they are mere flippers on the same thalidomide baby, and the truth is that neither side has a clue." - Jim Goad

Re: Peter Moore New EA COO

Aug 5, 2011, 17:30

The Half Elf

At least Peter is more grounded then say the current CEO at EA and/or Activision with his experience with Microsoft, instead of the other way around. Then again why is it we are now rooting for EA, and not Activision/Blizzard when it use to be the other way around?

Re: Peter Moore New EA COO

Aug 5, 2011, 16:31

Acleacius

poor, poor bioware.




Should any political party attempt to abolish social security, unemployment insurance, and eliminate labor laws and farm programs, you would not hear of that party again in our political history.....and they are stupid. Dwight D. Eisenhower

Fantastic!

Aug 5, 2011, 16:05

JohnBirshire

Another coocoo at EA!

Re: Peter Moore New EA COO

Aug 5, 2011, 15:37

Trashy

Peter Moore was the lead business executive behind the Xbox and Xbox 360 when he worked for Microsoft.. why the first post was funny..

Re: Peter Moore New EA COO

Aug 5, 2011, 15:24

killer_roach

DangerDog wrote on Aug 5, 2011, 15:15: First order of business, only support the Xbox from here on out! Actually, the PS3's been the lead platform for a lot of EA's console development for a while... even at EA Sports. As I've heard it described, they say it's easier to code for the PS3 and then get it to work on the 360 than it is the other way around. The PS3's a bit picky thanks to its non-unified memory and all those SPEs... the 360, by virtue of being very general-purpose hardware, has an easier go of things.

Re: Peter Moore New EA COO

Aug 5, 2011, 15:15

DangerDog

First order of business, only support the Xbox from here on out!

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