MCV - Can we benefit from piracy?
While major publishers shout loudest over their hypothetical losses, common sense suggests that smaller independent studios suffer most from the explosion of piracy. These companies have no cash cushions to fall back on, no assets to sell off, no enormous legal teams to deploy in their defence.
What’s more, they’re often dependent on the internet to publicise and distribute their products, neck-deep in the very medium that gives copyright infringers their power. But those vexing truths cut two ways: the indies are able to adapt swiftly to changing market conditions, and adopt strategies Activision or Ubisoft would deem unthinkable.