This page on the Dragon Age Website is for GameStop employees, as EA expresses their appreciation for their support of the Dragon Age franchise. This gives GameStop employees exclusive early access to the playable demo
Dragon Age II, and along the way reveals the demo for the RPG sequel will be released to the public on February 23: "This early demo access is being granted to GameStop employees only. Any form of distribution, recording, posting of any elements of the Dragon Age 2 demo and any of its files is strictly prohibited until February 23, 2011 when the demo is made available to all consumers." Thanks
Gamer's Hell.