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On StarCraft II in Korea

The StarCraft 2 Uber-Interview on Games On Net talks about the real-time strategy sequel with Blizzard's Bob Colayco and Chris Davey. One of their main concerns is the amount of money spent on marketing StarCraft II in Korea, and how the game's sales compare to the original StarCraft, which is an institution in that territory. While they continue to cultivate the game in the Korean market, there is an admission that it's been slower going than anticipated. "Yeah, it's fair to say that it didn't come out of the gates as well as we'd hoped," Colayco tells them. "But we're working on some things, such as the GSL with our partner GomTV, and some other initiatives to try and continue. There's definitely a lot of interest there, we're definitely in the top 10 as far as the played games in the IGR's and we're seeing some upward mobility there so we're doing what we can to prop that up."

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4. Re: On StarCraft II in Korea Nov 27, 2010, 16:45 shinchan0s
 
Nice. They developed the game to cater to the Korean market and it bites them in the butt. Thanks for ruining a top-notch franchise. GG.  
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    Date Subject Author
  1. Nov 27, 14:28 Re: On StarCraft II in Korea RenownWolf
  2. Nov 27, 15:45 removed Icewind
  3. Nov 27, 16:35  Re: On StarCraft II in Korea Kobalt
>> 4. Nov 27, 16:45 Re: On StarCraft II in Korea shinchan0s
  5. Nov 27, 16:47 Re: On StarCraft II in Korea Vulkan
  6. Nov 27, 17:30 Re: On StarCraft II in Korea Kosumo
  7. Nov 27, 23:10  Re: On StarCraft II in Korea Cutter
  8. Nov 28, 02:42  Re: On StarCraft II in Korea Flatline
  9. Nov 28, 13:36  Re: On StarCraft II in Korea psulli
  10. Nov 28, 15:21   Re: On StarCraft II in Korea Kosumo
  11. Nov 28, 17:39    Re: On StarCraft II in Korea Yifes
  12. Nov 28, 17:53     Re: On StarCraft II in Korea Kosumo
  13. Nov 28, 19:53     Re: On StarCraft II in Korea Paketep
  14. Nov 29, 17:51      Re: On StarCraft II in Korea Yifes


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