Verno wrote on Nov 25, 2010, 10:29:
To answer Slashman's earlier post, I think things like Steam and Amazon succeed despite piracy simply due to price, value and convenience. To me piracy exists outside of the traditional revenue model of the industry, it's self-contained. It has its own distribution model, separate communities and even support in a different form. The companies that tend to succeed don't punish consumers along with pirates, they try to appeal to consumers and as a result end up turning more pirates into consumers.

Pirates aren't some sub-human group of people devoid of all morals(well ok some are) but at the same time they aren't reliable so you can't count on them when money is involved. I think the most successful companies realize this and plan accordingly.