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Activison Considering Selling Cut-Scene Movies

IGN reports on some comments made by Activision CEO Bobby Kotick to attendees of a Bank of America Merrill Lynch Media, Communications & Entertainment Conference about the idea that they could remove the cut-scenes from a game like StarCraft II and market them as a commercial movie. If that's not startling enough, then wait for the price point he mentioned, as he envisions selling such a "movie" for $20.00-$30.00. He says: "If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft movie?" Here's more:

My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever.

Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.

If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again.

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25. Re: Activison Considering Selling Cut-Scene Movies Sep 16, 2010, 23:34 Beamer
 
The way this is phrased it's the dumbest thing I've ever heard come out of Bobby's mouth.

Sadly, since it's Blizzard, it'd probably sell decently. Probably the only American company that could make some money that way (Japanese companies could, but it'd cannibalize their sales, haha.)


Now, if they actually put Blizzard on making films, not just ripped cut-scenes but movies that are coherent, then they might really make a good amount of cash.
But $20-$30 is nuts. $10. That's the movie sweet-spot. I guess you could follow DVD sales and hit at $30 and quickly drop down, but $10 is where you'll make the money.
 
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